Ad agencies
Dentsu appoints Jeff Greenspoon as first-ever global chief client officer
MUMBAI: Leadership shake-ups at Dentsu just got more interesting. In a bold move, the agency has appointed Jeff Greenspoon as its first-ever standalone global chief client officer (CCO), marking a significant shift in its leadership structure. Greenspoon, a Dentsu veteran of over a decade, will continue serving as chief business officer, Americas, while taking on this expanded role.
Reporting directly to Dentsu president and global CEO Hiroshi Igarashi, Greenspoon will spearhead client-centric global solutions, ensuring the agency delivers cohesive and strategic services across its international portfolio. His new mandate includes developing long-term strategies, fostering client relationships, and overseeing the global vision for Dentsu’s top-tier accounts.
This appointment represents a first for Dentsu, which previously had a dual leadership model. Jacki Kelley, the last executive to hold the global CCO role, also served as CEO, Americas, before her departure in 2023. Greenspoon’s elevation signals Dentsu’s renewed focus on enhancing client services at a global scale.
Having played an instrumental role in shaping Dentsu’s business strategy, Greenspoon previously led Dentsu Canada as CEO and was co-founder and CEO of digital creative agency Spoke, which Dentsu acquired in 2014. His track record in merging innovation, technology, and creative solutions makes him the right fit to lead Dentsu’s next evolution in global client strategy.
With Greenspoon at the helm, Dentsu aims to strengthen its global service capabilities, optimise client engagement, and set new standards for client-focused innovation. The agency is betting big on its future—and with Greenspoon leading the charge, that bet looks like a smart one.
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
