iWorld
Dell partners with Voot to launch Dell XPS Youniverse Creators
Mumbai: Dell Technologies and OTT streaming service Voot are coming together to launch Dell XPS Youniverse Creators.
The show will focus on creators, who excel in various art forms, coming together in a creative residency to collaborate and create masterpieces using the Dell XPS. Dell XPS Youniverse Creators will be hosted by musician and actor Monica Dogra.
“The aim of the series is to propel the youth to introspect about what inspires them by capturing a creator’s journey of diving deep into their creations and themselves,” said the statement.
The show will revolve around 10 artists from different worlds who come together to create five masterpieces. The format of the show is such that in each episode two creators will collaborate and merge their creative templates to co-create a masterpiece. The participants will work on their creation using the Dell XPS laptop.
The series will feature creators from a plethora of backgrounds – art, photography, music, filmmaking and dance to name a few. The creators include award winning chef Amninder Sahu and documentary photographer Hashim Badani, graffiti Artist Hanif Kureshi and spatial artist Asim Waqif, stylist and content creator Kayaan Contractor and spoken word poet Priya Malik, theatrical pianist Sahil Vasudeva and animator Sidhant Gandhi, actor and movement practitioner Faria Abdullah and visual artist Vimal Chandran.
“At Voot we strive to ink partnerships with brands that share our vision,” said Viacom18 Digital Ventures head – AVOD (Voot) Chanpreet Arora. “Dell XPS Youniverse Creators is a category disruptive format that aims to inspire the creative industry at large. The concept to propel young minds to get inspired by creators and their journey sets the show apart from others, creating a one-of-its-kind experience for our users. We are excited about this collaboration with Dell and look forward to bringing more such creative content to Voot.”
“Dell has a great lineup of XPS laptops which are future facing and especially designed for the young creators,” said Dell Technologies marketing director (consumer) Mayuri Saikia. “Light but mighty, these sleek machines made from premium material, have a 4-sided InfinityEdge Display with 100 per cent Adobe RGB color gamut for an immersive screen experience, higher battery life and powered by the latest 11th Gen Intel core processors which propel creation.”
She further added, “This Youniverse campaign with Voot is a 5-episodic ode to the creators, shows how Dell XPS has been a clear partner when the ideas are taking shape. It’s a deep dive into their youniverse or process of creating before the eureka of a big creation. Reaching the young, creative, aspiring minds who are inspired by a mix of content was important to us. Which is why we always have a strong social leg. Our products are clear enablers in this journey and celebrate their process.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
