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Delayed Arasu DAS starts, 7 mn subs to get 180 channels in Rs 125

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NEW DELHI: The Tamil Nadu Arasu Cable TV Corporation (TACTV)’s digital operations  (DAS) were launched on 1 September with the inauguration of upgraded MPEG 4 control room and distribution of free set-top boxes. Around seven million Arasu subscribers will now have access to 180 channels in digital quality at a monthly subscription of Rs 125. The STBs will be distributed among users through local cable operators who can charge a one-time activation fee of Rs 200. The distribution of free STBs will be completed in three months, an official release said.

Tamil Nadu chief minister Edappadi K. Palaniswami formally launched the digital addressable system (DAS) at Nungambakkam in Chennai. Minister for information technology M Manikandan and chief secretary Girija Vaidyanathan were also present.

The distribution of free STBs was a promise made in the last AIADMK party manifesto by the late chief minister J Jayalalithaa.

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The Centre had in April this year given a provisional MSO licence to Arasu on the condition that it had adopts DAS within three months.

Taking the ground that it had failed to get an adequate number of digital set-top boxes, TACTV had sought extension for three months beyond mid-July, but the Centre had only agreed to one month — till 17 August. Consequently, TACTV has been asked to complete the digitisation process by 17 August 2017 failing which the provisional the “registration may be suspended/revoked.”

Its present application seeking a further extension is still pending with the information and broadcasting ministry.

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Four monthly packages have been offered to subscribers, including paid and free-to air channels: 180 channels for Rs 125, 230 channels for Rs 175, 260 for Rs 225, and 300 for Rs 275. The subscription fee is exclusive of 18 per cent GST.

According to government advertisements in the local media, STBs come with a three-year warranty and TACTV is the only state-owned undertaking in India to offer STBs at no cost. TACTV is aiming at six million standard definition (SD) STBs and one million high definition (HD) STBs.

“The proposed TV services (300 channels to start and to be expanded to 500) will be in MPEG 4 Standard definition and 30 Television services in HD (MPEG4) and 20 FM Audio services with provision to add more SD & HD Channels in the near future,” according to the tender document issued in May this year when seeking STBs.

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It also said the system will ultimately aim to broadcast 500 TV channels, including 50 HD channels and 20 FM audio Channels. The initial subscriber base is expected to be over 7 million.

Meanwhile, the central government is still to take a final decision on repeated recommendations by the Telecom Regulatory Authority of India that states the political parties, and religious groups should not be permitted in broadcasting or distribution sectors.

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Arasu gets a month’s extension to go digital

Arasu to formally launch DAS in Chennai on Sept. 1

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Cable TV

Hathway Cable appoints Gurjeev Singh Kapoor as CEO

Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure

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MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.

Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.

Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.

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Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.

The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.

An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.

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Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.

Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.

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