iWorld
Dekkho & VuLiv tie up for video sharing & syndication
MUMBAI: Dekkho, an online streaming platform, has partnered with popular mobile-based platform VuLiv. The tie-up is aimed to help both achieve a 100 million+ viewership base over the next 3-4 years. Dekkho and VuLiv will collaborate to showcase more than one lakh videos of ‘snackable content’ across genres including music, food, fashion, comedy, gossip, and lifestyle.
Content from major providers such as ScoopWhoop, Pocket Aces, Times Music, AIB, EIC, Miss Malini and Pinkvilla available on Dekkho can be accessed on VuLiv. A major component of this partnership is to address content discovery by users to supplement on-device video consumption and the need for content curation.
Dekkho co-founder & MD Tanay Desai said, “When we talk about online video content, YouTube holds a good position in the global OTT market. However, YouTube is a search-driven platform lacking a strong recommendation feature, which has reduced the discovery of content on the platform. Similarly, Google and Facebook are based on aggregating online user information and re-targeting relevant content to them. With this partnership, Dekkho and VuLiv will aggregate on-device offline data as well as online content to adopt a similar targeting approach as these players. We believe that this data can be leveraged to build better solutions and offer insightful recommendations to achieve greater reach for both platforms.”
VuLiv co-founder Manoj Gupta said, “It is hard to believe, but today so much of offline, on device information exists which has never been utilized by any ecosystem player. We believe that this on-device un-connected state information can be leveraged to build a better solution with recommendations and build bigger reach and relevance. With the partnership and Dekkho’s extensive content directory, users will get a seamless on-device and online watching experience.”
In addition to mainstream English and Hindi videos from popular creators, Dekkho will offer its extensive catalogue of content in six regional languages to target a larger non-English speaking market in the country. Additionally, Dekkho will provide a gamut of social features to users for in-content and in-app interaction through its catalogue on VuLiv.
iWorld
Netflix launches Playground app to bring games and interactive play for kids
Interactive games, fresh series and returning favourites aim to blend play and learning
MUMBAI: Netflix is doubling down on kids entertainment with a major expansion of its family-friendly slate, anchored by the launch of Netflix Playground, a new interactive app designed to blend play with storytelling.
Aimed at children aged eight and under, the app allows young viewers to engage with familiar characters from shows like Peppa Pig and Sesame Street through games and activities, all within a safe, ad-free environment. The app is already live in select markets and is set for a wider global rollout later this month.
The move signals Netflix’s push to turn passive viewing into a more immersive experience. Alongside the app, the platform has unveiled a mix of new titles and returning favourites, including fresh episodes of Trash Truck and The Creature Cases, as well as a new preschool series, Young MacDonald. Popular titles such as CoComelon Lane and Ms. Rachel are also set to expand with new seasons and episodes.
Speaking about the strategy, Netflix vice president of animation series and kids and family tv John Derderian said, “We’re building a world where kids can not only watch their favourite stories, they can step inside them and interact with their favourite characters. We’re creating a seamless destination for discovery, learning, and play.”
The expanded offering also leans heavily on convenience for parents, with offline access, curated content, and robust parental controls designed to ensure a safe and tailored viewing experience. Features such as profile locks, content filters, and activity tracking aim to give families greater control while allowing children to explore independently.
The timing is strategic. Kids and preschool content has emerged as one of Netflix’s most-watched categories in recent years, making it a key battleground in the streaming wars. By combining games, education, and entertainment, the platform is looking to deepen engagement and build long-term loyalty among younger audiences.
With interactive play now joining its content arsenal, Netflix is not just streaming stories but inviting kids to step inside them, turning screen time into something a little more hands-on.
