e-commerce
Deepinder Goyal’s Zomato levels up to its final form: Eternal Ltd.
MUMBAI: It’s official! Zomato, the brand that revolutionised food delivery in India, is stepping into a new era under the corporate name Eternal Ltd. Founder & CEO Deepinder Goyal has revealed this strategic transformation, marking a significant shift in the company’s vision beyond food delivery and into a broader, more enduring business ecosystem.
Why the change? Well, when you’ve built a brand that’s synonymous with convenience, innovation, and sheer hustle, the next step is to future-proof it. Eternal Ltd. isn’t just a name—it’s a mindset. It represents a company that is built to last, a powerhouse that goes beyond Zomato’s food delivery dominance to encompass Blinkit, District, and Hyperpure.
Revealing the motivation behind the rebrand, Goyal shared that Eternal isn’t about claiming invincibility—it’s about acknowledging the journey, the challenges, and the constant evolution required to stay relevant. “True permanence isn’t built on bold claims. It is forged in self-doubt, hunger, and the relentless pursuit of being better than yesterday,” he wrote in his letter to shareholders. Talk about poetic business moves!
Beyond food, this marks the birth of a new age conglomerate. This shift signifies a larger play— Our beloved Zomato is no longer just about food. Eternal Ltd. will house four key businesses:
. Zomato (Food delivery and dining services)
. Blinkit (Quick-commerce champion)
. District (A yet-to-be-revealed exciting venture)
. Hyperpure (B2B food supply for restaurants)
The company has already received Board approval for the name change, and once shareholders give the green light, Zomato Ltd. will officially become Eternal Ltd. The stock ticker will change from ZOMATO to ETERNAL, and the corporate website will transition from zomato.com to eternal.com.
Seventeen years ago, Goyal started Zomato—then Foodiebay—by simply uploading restaurant menus online. Fast forward to today, and the company has become India’s first tech startup to enter the BSE Sensex, creating significant wealth for employees, investors, and shareholders alike. The journey from a menu aggregator to a top-30 listed Indian company has been nothing short of legendary.
Eternal Ltd. aims to be bigger, bolder, and broader in its impact. With Blinkit’s meteoric rise in quick-commerce, the food-tech giant is looking at new growth engines that will keep it relevant for decades to come. This isn’t just a name change-it’s a statement of intent.
For customers, nothing changes-Zomato will remain your favourite go-to for food cravings. But as a company, Eternal Ltd. is setting its sights on an even grander future, one where it plays a bigger role in shaping India’s digital commerce landscape.
Final bite – A food delivery empire turning into a multi-industry conglomerate? That’s one eternal glow-up! Now, the only question that remains-what’s next on the menu?
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
