e-commerce
Decathlon and Zepto partner to deliver sports goods in 10 mins
Mumbai: Decathlon India, a sports products brand, and Zepto, known for its rapid delivery service, have announced a strategic partnership to improve access to sporting goods across India. This collaboration represents a notable development in India’s quick commerce sector, enhancing the availability of high-quality sports and fitness products.
Starting in September, users in 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad, can shop Decathlon’s range of sporting goods through the Zepto platform. Customers will have access to a variety of sports products, including fitness equipment, running shoes, and yoga mats, enabling them to easily obtain the gear needed for their active lifestyles.
On the announcement, Zepto CEO Aadit Palicha shared, “We are thrilled about Decathlon being a part of the Zepto family and I thank our sellers for having enabled this. We believe in promoting an active lifestyle and are excited about the opportunity to work with our sellers to make fitness products more accessible to millions of Indians.”
Further commenting on this announcement, Decathlon India CEO Sankar Chatterjee said, “We are excited to collaborate with Zepto to bring greater access to a wide range of sports products for our fellow Indians. As the demand for an active lifestyle in the Country continues to grow, we are committed to being part of this journey. This partnership further strengthens our mission to move people through the wonders of sport by quickly and efficiently delivering sporting products and equipment directly to their doorsteps.”
This announcement follows Decathlon’s recent move to enhance the shopping experience by integrating physical and online retail. As Decathlon seeks to expand access to sports, Zepto is emerging as a key player in the quick commerce sector for established brands. By partnering with Decathlon, Zepto underscores its commitment to delivering both quality and convenience. Fitness enthusiasts and sports lovers can now access Decathlon’s products with the speed and reliability Zepto is known for.
e-commerce
Instamart partners with Kalyan Jewellers for Gold Rate Protection this Akshaya Tritiya
Quick commerce platform lets customers lock in gold prices and pay the lower rate on delivery day.
MUMBAI: Instamart has found a golden way to take the stress out of festive buying by letting customers lock today’s rate and still benefit if prices fall. India’s pioneering quick commerce platform has teamed up with Kalyan Jewellers to introduce Gold Rate Protection, a first-of-its-kind feature for Akshaya Tritiya. Customers can now pre-book BIS hallmarked gold coins on the Instamart app between 10 and 16 April 2026 by paying just 5 per cent advance (starting from Rs 500 for a 0.5 gm coin) and take delivery on 19 April.
On the delivery day (between 8:00 AM and 12:00 PM IST), buyers will pay the lower of the two prices, the rate locked at pre-booking or the market rate on delivery day. As an added festive bonus, all pre-book customers will receive a free silver coin from Kalyan Jewellers.
Arjun Choudhary, VP Growth at Instamart, said the feature was designed to give consumers greater confidence during the auspicious occasion. “By allowing users to secure a price in advance while still benefiting from any price drops, we strive to offer strong overall value,” he noted.
Kalyan Jewellers, executive director Ramesh Kalyanaraman added, “Gold rate protection has been a preferred feature across our retail showrooms. With Instamart, we are extending this convenience for the first time to a quick commerce platform.”
Last year, Instamart witnessed a surge of over 500 per cent in gold and silver coin sales on Akshaya Tritiya compared to Dhanteras, highlighting the growing trust in quick commerce for culturally significant purchases.
This initiative underscores Instamart’s continued push beyond everyday essentials, positioning the platform as a reliable destination for meaningful, occasion-led buys delivered with speed and trust.
This Akshaya Tritiya, Instamart and Kalyan Jewellers have made buying gold not just auspicious, but also refreshingly smart proving that even in the world of quick commerce, some things are worth the wait (and the protection).
