News Broadcasting
DD set to woo women with ‘Kaamnaa’- a tale of two sisters
MUMBAI: Although the top show on the channel is a supernatural thriller Aap Beeti, DD seems to be slowly warming up to women centric shows. Just months after launching a slew of shows, each with a strong female protagonist, the pubcaster is all set to launch Kaamnaa on 22 April 2004.
A weekly serial, Kaamnaa will air every Thursday on the National Network on DD 1.
Produced by Puneet Mehta and Anita Jain, and directed by Satish J Kaushik, the show stars Neha Sharad, Vaishanavi, Parikshit Sahani, Aarushi, Hemant Chaudhary and Tarun Shukla.
A family soap opera, Kaamnaa is a story about two married sisters, Madhavee and Gayatree, who are like chalk and cheese. Each has a different set of values. While younger sister Gayatree stays in a joint family with her children- a teenage son Gopi and two daughters Simran and Muskaan- a husband, a mother-in-law and a brother-in-law. Being an ideal housewife, she respects family values, and gives due respect to all her relations. All that she desires is to lead a peaceful family life but often faces problems.
Whereas, Madhavee, the elder sister has different set of values to lead her life. An ambitious go-getter, she is a career woman, who want to be recognised in the field of drama and high society. She lives separated from her husband Bhasker- a senior and successful government servant. She stays with her daughter Priya but not alone. She has a live-in friend, Sudhanshu, an artiste. Interestingly, even Sudhashu is separted from his wife and has a daughter Maansee.
Apt to its title, Kaamnaa is show about the two protagonists each with their own desire. The clash between the separate values provides the friction and the drama to the story.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
