DTH
DD notifies tenders for FreeDish MPEG4 STBs
NEW DELHI: Tenders submitted for set top boxes suitable for MPEG4 upgradation of the country’s only free-to-air direct-to-home platform DD FreeDish will be opened on 25 October 2016.
In an announcement, the Indian pubcaster Doordarshan said that original equipment manufacturers filing tenders for this purpose would have to be DD authorized OEMs to sell DD approved Indian conditional access system (iCAS) and firmware/middleware-enabled boxes.
Those applying would have to buy the form for Rs 10,000 and then give earnest money for Rs 1 million and deliver the STBs within a period of three months.
A DD official, who did not want to be named, said it was clear that DD will not be paying any money to those who are found suitable but will only approve their bids in accordance with the parameters set for suitability of the STBs. The earnest money was only aimed at getting genuine manufacturers, he added.
India is expected to have 173 million paid cable and satellite home in India by the beginning of next year and the official added that the exact number of FreeDish subscribers would be known when the Indian Conditional Access System (iCAS) system becomes fully operational. Since any individual can buy a FreeDish antenna and set it atop his house, it is difficult to indicate the number of subscribers.
A pre-bid conference would be held on 3 October 2016.
The application form, including technical and financial details, can be downloaded from website www.tenderwizard.com/PB. E-application notice is also available on Doordarshan website www.ddindia.gov.in using the link tender notice (engineering) or from eprocure.gov.in/cppp.
Earlier, indiiantelevision.com had reported that FreeDish had plans to add 24 new channels, increasing the number from 80 to 104.
The platform has space for 80 channels altogether, including its own channels and Lok Sabha and Rajya Sabha TV along with 24 All India Radio channels.
Sources told indiantelevision.com that FreeDish is being encrypted through iCAS to keep a tab on the number of subscribers, but it would remain free-to-air.
Also read: Free Dish capacity to go up from 80 to 104 TV channels before year-end
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
