News Broadcasting
DD getting Indo-Pak telecast rights for free: Sarma
NEW DELHI / MUMBAI: Indian pubcaster Prasar Bharati believes it has got the telecast rights for the upcoming “blockbuster” cricket series between Indian and Pakistan for free? That is the way Parsar Bharati CEO K Sarma has read the Madras High Court’s observation in the cricket telecast case.
According to Sarma,As per the court directives, all the money that is generated in the form of advertising would have to be deposited by the board.Sarma pointed out that in effect Doordarshan was getting the matches absolutely free under the present circumstances. He said that the court will decide in what proportion the revenue generated is to be split amongst the various parties concerned.
Doordarshan would be showing the matches on DDs National terrestrial network and DD Sports, which is a satellite channel.
Sarma emphasizes that as per their understanding of the court order DD has exclusive rights for the Indian terrority.
Which raises the pertinent question. The BCCI, by its own admission, has stated that it lost out on revenues to the tune of Rs 1.5 billion due to the telecast of the the previous three fixtures that were held last October-November involving Australia, South Africa and Pakistan (BCCI silver Jubilee ODI) on national broadcaster Doordarshan.
The value that was attached to this particular series was Rs 1.93 billion.If, as Sarma says, there is a zero payout being made to the BCCI, then the total in lost revenues that the BCCI will be suffering as a fallout from the cricket rights mess till date is a whopping Rs 3.43 billion.
A case of lost opportunity if ever there was one
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
