News Broadcasting
DD gears up for 3rd annual awards function on Saturday
MUMBAI: It will be an evening of song, dance and reward for hard working folk in the television industry. The third annual Doordarshan Awards will take place on 22 November in the suburb of Goregaon at the Sports Club from 6:45 pm onwards.
In all 54 trophies will be handed out. There has been an expansion this year. Five administration Awards have been added for each of the country’s zones. In the programme category there are 32 awards up for grabs. These include promo, best Kendra, animation, sports, women’s. DD has tied up with Wizcraft for the event. At a media briefing this afternoon DD Sahyadri head Mukesh Sharma noted that the surge of a more competitive work structure, an well as recognition of excellence had resulted in improvement in in-house software production.
I&B minister Ravi Shankar Prasad will be the chief guest. Also present will be Maharshtra’s chief minister Chhagan Bhujbal. Attendeees will see performance from the likes of Shaan, Sonu Nigam, Usha Uthup, Gurdas Mann. Lending a touch of glamour to the occasion will be stars from the television and film industry such as Star India CEO Peter Mukherjea, actor Jitendra, film director Shutosh Gowarikar.
Also present at the briefing was the Prasar Bharti chairman V Kamat. When asked by Indiantelevision.com as to the manner in which DD News would be functioning he pooh poohed talk that the channel would basically be a mouth piece for the government.
“DD News is a completely independent channel. There is no external pressure whatsoever. It was set up with the purpose of functioning autonomously and that is what we are doing. In fact if you have been watching us we have done stories and news features that have criticised the government. We also cover the news better than anyone else out there and as time goes on we will continue to improve.”
The channel also put out figures that back his claim. Tam data is for 3-11 November c&s 4+ for all Hindi news channels. DD News has a cumulative reach of 22 per cent. Only Aaj Tak is ahead with 26 per cent. Star News is beind with a share of 20 per cent followed by Zee News with 19 per cent. NDTV India has a share of 18 per cent.
The story is similar for the audience shares. Once again DD News is second to Aaj Tak. It has a share of 21 per cent while Aaj Tak’s is 29 per cent. Sahara Samay is languishing at the bottom of the barrel with a share of six per cent.
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
