DTH
DD Free Dish e-auction: Reserve price for MPEG4 slots fixed at Rs 5 lakh
MUMBAI: After recommencement of DD Free Dish e-auction, Prasar Bharati (PB) recently revealed the result where a total of 40 MPEG2 slots were successfully sold. Now, PB CEO Shashi Shekhar Vempati has revealed that the reserve price for MPEG4 slots e-auction is Rs 5 lakh. He also added that the first e-auction for MPEG4 slots will be notified in a couple of days.
“The reserve price for these MPEG4 slots is at a low invitational amount of merely Rs 5 lakh. We request all those channels that could not bid for MPEG2 slots for various reasons to consider bidding for the MPEG4 slots,” Vempati said on Twitter.
PB CEO disclosed the same while addressing the issues raised by religious channels. Various media reports floated recently that the public broadcaster has decided to keep away from religious and devotional channels for DD Free Dish slots.
The reports said spiritual channels, including that of Baba Ramdev, have been seeking slots in the auctioning for quite some time. As it could open a floodgate of applicants, the broadcaster has decide to keep a safe distance.
Vempati has taken a defensive stance saying that they have taken note of several petitions received. “Free Dish is a public platform where placement of channels happens through an open transparent e-auction process. It is the preorgative of individual channels whether to participate or not. If you feel strongly that certain channels should be on Free Dish then please write to them,” he commented.
The new policy guideline had kept five buckets for e-auction of MPEG2 slots There is no specified bucket for spiritual or regional channels under new guidelines.
Earlier on 15 February, the Prasar Bharati Board gave the green signal to e-auctioning of DTH slots on DD Free Dish. The e-auctioning of slots on DD Free Dish was arbitrarily called off in October 2017. Earlier, DD Free Dish would conduct the e-auction every couple of months to award vacant channel slots to private broadcasters. The last e-auction was held In July 2017.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
