DTH
DD Free Dish announces new channel numbers effective 1 April
Mumbai: Prasar Bharati’s free direct-to-home (DTH) platform DD Free Dish has announced the new channel numbers for 167 TV channels and 48 radio channels that will come into effect from 1 April. The TV channels comprise 91 Doordarshan channels including 51 cobranded educational channels and 76 private TV channels.
The private TV channels bouquet comprises eight Hindi general entertainment channels, 15 Hindi movie channels, six music channels, 22 news channels, 9 Bhojpuri channels, four devotional channels and two foreign channels.
“The new channel lineup has rendered the DD Free Dish bouquet more diverse and engaging than ever,” said the statement.
Chef Sanjeev Kapoor’s dedicated food channel ‘Food Food’ has been added along with a new sports channel ‘MyCam.’
In the latest e-auction for allotment of MPEG-2 slots of DD Free Dish, 63 channels were successfully allocated slots in various genres. The number of channels on DD Free Dish has also increased under multiple buckets this year. In the news and current affairs category, the number of channels has increased from 11 to 14, while the bucket of Hindi music, Hindi sports, Hindi teleshopping channels, Bhojpuri movies and Bhojpuri GEC has registered growth from 13 to 16.
“With improved auction processes leading to addition of better quality and quantity of channels in various genres, between 2017 and 2022 alone, the free DTH service of Doordarshan clocked a stellar growth of almost 100 per cent from 22 million in 2017 to 43 million in 2022,” said the statement.
“DD Free Dish has become the largest DTH platform with a reach of more than 43 million households,” said the statement.
This year’s FICCI-EY report found that free television continued to grow its base to reach an estimated 43 million subscribers on the back of less expensive TV sets, economic issues, and the addition of new channels to the platform. The report also quoted Free Dish distributors mentioning the year-on-year growth in sales of DD Free Dish set-top-boxes.
“In stark comparison to 22 million subscribers in 13 years between 2004 and 2017, DD Free Dish’s growth over the last five years stands out,” said the statement. “In just five years between 2017 and 2022, Free Dish has added another 21 million subscribers, taking the total to 43 million.”
The DD Free Dish set-top-box can be purchased for a one-time fee of Rs 2000 where the viewer does not have to pay any monthly subscription fee.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
