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DD expects to catch Rs 500 mn after payoffs

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 NEW DELHI: Indian pubcaster, Doordarshan, may not have been able to engineer a windfall from the recently-concluded Indo-Pakistan cricket series, considering the controversies surrounding the telecast rights, but it has managed to earn a decent amount from various sponsorship deals.

According to the pubcaster, initial calculations show that on a gross collection of about Rs 1.8 billion, it expects to make a net profit in the region of Rs 500 million.

Speaking to Indiantelevision.com a day after the historic Indo-Pakistan home series came to an end, which fittingly was won by the latter in the presence of its President General Musharraf, Prasar Bharati CEO KS Sarma said jubilantly, “We expect to make approximately Rs 500 million after paying the Indian cricket board for rights and other deductions.”

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Prasar Bharati, which manages DD, feels that given the constraints under which the rights were obtained and the inadequate time available for selling airtime, the present performance is “laudable.”

Sarma said other deductions would include 15 per cent ad agency commission (the agencies through which advertisers book airtime on DD) amounting to about Rs 300 million.

The total mop up by DD and the outflow to the Board of Control for Cricket in India (BCCI) may “fluctuate a bit,” Sarma said, keeping in mind the number of overs bowled; that is, the amount of actual play time. If the number of overs in a one-dayer or the number of days in a five-day Test were less, the inflow would be lesser as would be the outflow to the BCCI as the rights fee. This is part of an arrangement that DD has with the BCCI.

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“We expect to pay the BCCI for the telecast rights in the region of Rs 900 million to Rs 1 billion,” Sarma said.

The Indian cricket team’s performance might not have been so heartening during the concluded home series, but DD has encouraged Sarma to say that the organisation intends to “go out and bid for cricket telecast rights, at least for home series, in the future as aggressively as private players.”

Just for record’s sake, controversies surrounding the telecast rights being offered by the BCCI, have seen DD emerging as the dark horse in being the favourite for telecasting the cricket matches. DD has beaten the likes of ESPN-Star Sports, Ten Sports, Sony Entertainment Television India and Zee Telefilms, which is mulling starting a sports channel in the near future.

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News Broadcasting

India Today Group sweeps top honours at Ramnath Goenka Awards

Journalists recognised for fearless investigative and civic reporting.

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Ramnath Goenka Awards

MUMBAI: India Today Group just turned the Ramnath Goenka Awards into its own trophy cabinet because when your reporters dig this deep, even the judges have to award a clean sweep. India Today Group journalists have secured multiple top honours at the latest edition of the prestigious Ramnath Goenka Excellence in Journalism Awards, reinforcing the network’s legacy as the gold standard of Indian journalism. The awards were conferred by vice president C. P. Radhakrishnan at a ceremony held on 27 March 2026.

Sreya Chatterjee won in the ‘Investigative Reporting – Broadcast’ category for her powerful India Today TV report ‘Operation Illegals: The Alarming Rise in Bangladeshi Infiltration Across India’s Fragile Eastern Frontier’. The investigation stood out for its depth, on-ground rigour and national relevance.

In the ‘Civic Journalism – Print/Digital’ category, Sreya Chatterjee along with Arvind Ojha were honoured for their indiatoday.in report on unregulated water extraction and the ‘Tanker Mafia’ in Delhi’s Bawana Industrial Area. The story exposed critical systemic gaps and environmental challenges affecting daily life.

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Additionally, aajtak.in was recognised in the ‘Investigative Reporting – Print/Digital’ category for its hard-hitting exposé ‘The Surrogate Mother Market’, which highlighted the human, legal and ethical dimensions of the surrogacy ecosystem.

India Today Group emerged as the only network honoured in Investigative Journalism across both Print/Digital and Broadcast categories. The wins reflect the strength of its multi-platform newsroom and its unwavering commitment to credible, high-impact reporting that informs public discourse and drives accountability.

In an era when speed often trumps substance, these awards remind us that the most powerful stories are still the ones dug out with courage, told with clarity, and delivered with conscience, one fearless byline at a time.

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