I&B Ministry
Day 23: Ten cities in FM Phase III inching towards Rs 10 crore mark
NEW DELHI: Around ten cities that have so far got bids of Rs 6 crore or more are expected to raise the cumulative winnings, going by indications on the twenty-third day in the e-auction for the first batch of FM Phase III cities. The cumulative provisional winning price showed a marginal rise to Rs 1139.3 crore at the end of the 92nd round.
The number of provisional winning channels and cities remained the same as yesterday: 94 channels in 56 cities, but the total bids surpassed the cumulative reserve price by Rs 680.5 crore or 148.3 per cent against the aggregate reserve price of about Rs 459 crore.
The cumulative provisional winning price has thus risen over the total reserve price of the first batch of 135 FM channels in 69 existing cities – Rs 550.18 crore – by Rs 589.2 crore or 107.1 per cent.
As per Information and Broadcasting Ministry sources, the e-auction will continue as long as bids are received for any of the 135 channels, including the 13 cities for which no bids have come.
The Auction Activity Requirement rose to 100 per cent after the 59th round on 14 August, after being 90 per cent after the 37th round on 7 August.
The winning price has gone up by more than 100 per cent above their respective reserve prices: Ahmedabad, Amritsar, Aurangabad, Bengaluru, Bhubaneshwar, Chennai, Delhi, Guwahati, Jaipur, Jodhpur, Kolhapur, Mumbai, Nasik, Patna, Pune, Rourkela and Varanasi, which got provisional winning bidders at prices more than double the respective reserve prices.
A single channel in Bhubaneshwar created a new record by getting the most competitive bidding increment-wise by going up nine times the reserve price.
However, there were still no bids for thirteen cities namely Asansol, Gulbarga, Mangalore, Mysore, Puducherry, Rajahmundry, Siliguri, Tiruchy, Tirunveli, Tirupati, Tuticorin, Vijaywada and Warangal.
The demand in most cities fell by up to three per cent and by four per cent below the excess demand at the price in the 92nd round in Hyderabad.
The Percentage Price Increment applicable for the Next Clock Round rose to five each in Guwahati, Jodhpur and Varanasi but was just one in Shillong.
Provisional winning price in the top three cities reflected no change: Delhi at Rs 169.16 crore (for just one channel); Mumbai at Rs 122.81 crore (for two channels); and Bengaluru at Rs 109.25 crore.
Kohlapur, which appeared to be the next to enter the Rs 10-crore club remained static for the third day with Rs 9.44 crore though cities like Kanpur, Rajkot, Amritsar and Aurangabad do not seem to be far behind.
Chennai at Rs 53.38 crore, Ahmedabad at Rs 42.68 crore, Pune at Rs 42.03 crore, Jaipur at Rs 28.34 crore, Chandigarh at Rs 19.04 crore, Hyderabad at Rs 18 crore, Patna at Rs 17.89 crore, Cochin at Rs 15.04 crore, Nasik at Rs 14.66 crore and Lucknow at Rs 14 crore remained static.
I&B Ministry
Doordarshan, ICCR sign MoU to boost global reach of Indian culture
Pact taps TV, radio and digital platforms to take cultural content worldwide
NEW DELHI: In a move aimed at taking India’s cultural story further across borders, Doordarshan under Prasar Bharati has signed a memorandum of understanding with the Indian Council for Cultural Relations to expand the global reach of Indian cultural content.
The agreement, signed on April 7 at Doordarshan Bhawan, brings together the content strength of ICCR and the wide broadcast network of Doordarshan, spanning television, radio and digital platforms.
Under the partnership, ICCR will provide a steady stream of cultural programming, including performances and events organised by Indian missions abroad such as embassies, consulates and cultural centres. Doordarshan will handle production, coverage and distribution, ensuring that these programmes find audiences not just in India but across the world.
The collaboration also opens the door for recorded cultural content from overseas missions to be aired across multiple platforms, including OTT and social media, making Indian art, music and heritage more accessible to global viewers.
A notable feature of the MoU is joint ownership of content rights in perpetuity, including digital rights. This allows both organisations to archive and reuse material over time, building a long-term cultural repository while maximising reach. Doordarshan will also support pre-event promotion and cross-platform visibility to drive engagement.
Speaking at the signing, Doordarshan director general K. Satish Nambudiripad and Indian Council for Cultural Relations director general K. Nandini Singla highlighted the potential of the partnership to strengthen India’s cultural diplomacy through modern media channels.
The agreement, initially valid for three years, also allows Doordarshan to explore monetisation opportunities from the content generated, adding a commercial layer to cultural broadcasting.
As India looks to blend tradition with technology, this partnership signals a clear intent to make its cultural voice not just heard, but seen and streamed across the globe.
