Ad agencies
Day 1 at Cannes Lions 2023: India hits more than half a century
Mumbai: Cannes Lions, the international festival that rewards creativity, began today. Indian creative agencies have put their best foot forward, and have secured a total of 57 shortlists across 18 categories as of now.
Outdoor category –
· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Design for Promotional Items)
Print & Publishing category –
· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA (Single-market Campaign)
Radio & Audio category –
· THE UNHEARD PLAYLIST – SPOTIFY – WONDRLAB INDIA, Mumbai INDIA (Breakthrough on a Budget)
Design category –
· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Promotional Printed Media)
Film Craft category –
· ODE TO MUMBAI | ACKO LOVES MUMBAI |#WELCOMECHANGE – ACKO GENERAL INSURANCE – SUBHAJIT MUKHERJEE, Mumbai INDIA – HUNGRY FILMS, Mumbai (Use of Original Music)
· JSW STEEL – ALWAYS AROUND – JSW STEEL – STUDIO EEKSAURUS, Mumbai INDIA (Use of Original Music)
Industry craft category –
· UNTANGLING THE POLITICS OF HAIR – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)
· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Brand & Communications Design)
· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Print & Publishing)
· UNTANGLING THE POLITICS OF HAIR – POSTER 1 – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)
· UNTANGLING THE POLITICS OF HAIR – POSTER 3 – STIR MAGAZINE – FCB INDIA, Gurugram INDIA (Outdoor)
Creative B2B category –
· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Effectiveness & Measurement)
· CHATPAT – SOS CHILDREN’S VILLAGES – FCB CHICAGO / FCB KINNECT, Mumbai / FCB INDIA, Gurugram USA (Breakthrough on a Budget)
· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Market Disruption)
Creative Data category –
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Data-enhanced Creativity)
· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data-enhanced Creativity)
· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Technology)
· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Use of Real-time Data)
· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / CROPIN, Bangalore INDIA (Data Integration)
Direct category –
· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Food & Drink)
· OR TRAVEL ON CLEARTRIP – CLEARTRIP – TALENTED.AGENCY, Bangalore INDIA (Use of Print / Outdoor)
Media category –
· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Healthcare)
· OR TRAVEL ON CLEARTRIP – CLEARTRIP – TALENTED.AGENCY, Bangalore INDIA (Use of Print)
· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Use of Ambient Media: Small Scale)
· #NOPRESSUREDELIVERY – RALCO AUTOMOTIVE – BBDO INDIA, Mumbai INDIA (Local Brand)
· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Social Behaviour & Cultural Insight)
· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)
· THE MISSING CHAPTER – WHISPER – ESSENCEMEDIACOM, Mumbai / LEO BURNETT, Gurgaon INDIA MEDIACOM, Mumbai (Media Insights & Strategy)
· TRIXY CINEGAME, BRINGING ALIVE 3 LAYERS OF FUN – KWALITY WALLS TRIXY – MINDSHARE INDIA, Mumbai INDIA (Media Insights & Strategy)
· THUMBSTOPPING BEAUTY BIASES – DOVE – MINDSHARE INDIA, Mumbai INDIA (Use of Data & Analytics)
PR category –
· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA (Community Management)
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Use of Events & Stunts)
· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Launch / Re-launch)
· TR FOR TEACHER – NAVNEET – FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo (Cultural Insight)
Social & Influencer category –
· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Retail)
· MTV BOTHARD – MTV – DDB MUDRA GROUP, Mumbai INDIA KRDS SOFTWARE DEVELOPMENT PVT LTD, Chennai (Media / Entertainment)
· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Innovative Use of Community )
· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)
· THE GREAT CELEBRITY HACK – BURGER KING – LEO BURNETT, Mumbai INDIA (Innovative Use of Influencers)
· WHY IS THIS A SWIGGY AD? – SWIGGY – TALENTED.AGENCY, Bangalore INDIA ROOTED FILMS, Mumbai / THOUGHTLINE DESIGN STUDIO, Mumbai (Co-Creation & User Generated Content )
· #BRINGBACK2011 – OREO INDIA – LEO BURNETT, Mumbai INDIA (Multi-platform Social Campaign)
· FIAMA TALKING MEMES – FIAMA – BRAND DAVID COMMUNICATIONS, Mumbai INDIA HUNGRY FILMS, Mumbai (Social Behaviour)
Entertainment category –
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Live Entertainment)
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Influencer & Co-Creation)
· CHATPAT – SOS CHILDREN’S VILLAGES – FCB CHICAGO / FCB KINNECT, Mumbai/FCB INDIA, Gurugram USA FCB KINNECT, Mumbai / FCB INDIA, Gurugram (Influencer & Co-Creation)
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Partnerships with Talent)
· TR FOR TEACHER – NAVNEET – FCB INTERFACE, Mumbai / FCB BRASIL, Sao Paulo, BASTA FILMS, Mumbai (Social Behaviour & Cultural Insight)
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Social Behaviour & Cultural Insight)
Entertainment Lions For Gaming category –
· MACHINEGUN MOUTH – BATTLEGROUND MOBILE INDIA GAME RESPONSIBLY – DDB MUDRA GROUP, Mumbai INDIA (Audio-visual Content)
Entertainment Lions for Sports category –
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Brand Storytelling)
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Sports Live Experience )
Brand Experience & Activation category –
· AIRTEL 175 REPLAYED – AIRTEL – LEO BURNETT, Mumbai INDIA (Launch / Re-launch)
· THE RESPONSIBLE MANHOLE – TVS MOTORS COMPANY – DENTSU CREATIVE, Mumbai INDIA (Single-market Campaign)
· THE EVERYTHING BOOK – VEDANTU E-LEARNING – DENTSU CREATIVE, Gurgaon INDIA (Single-market Campaign)
· SURAKSHA KA TEEKA – MORTEIN – DENTSU CREATIVE, Gurgaon INDIA (Corporate Purpose & Social Responsibility)
Innovation category –
· LAY’S SMART FARM – LAY’S – LEO BURNETT, Mumbai / PEPSICO, Gurgaon / CROPIN, Bangalore INDIA (Scalable Innovation)
Glass: The Lion For Change category –
· DOVE THE BEAUTY REPORT CARD – #STOPTHEBEAUTYTEST – DOVE MUMBAI, INDIA DOVE SELF-ESTEEM PROJECT – OGILVY, Mumbai INDIA
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
