I&B Ministry
DAVP selects Prime Focus, Usoft & others for govt ad spots
NEW DELHI: Prime Focus Techologies and Usoft Technologies are among the four audio visual agencies contracted by the Government for creating commercials to publicise its policies through digital spots to private television cable and satellite television channels and digital cinema agencies.
The other two agencies are eBUS (Aidem Ventures), and Adstream Advertising Services Pvt Ltd. The agencies were given the contract for one year from September, after completion of a tender process.
The agencies will be paid by the Directorate of Advertising and Visual Publicity of the Information and Broadcasting Ministry at rates specified by it. These are per spot basis per delivery (exclusive of taxes): Rs 760 for spots up to thirty seconds; Rs 846 for spots between 31 seconds and 60 seconds; and Rs 940 for spots between 61 and 90 seconds.
The spots above 80 seconds will be paid at the pro-rata of the approved rates from 61 to 90 seconds.
These rates are inclusive of 15 per cent agency commission, which will be deducted from approved rates at the time of payment.
I&B Ministry
MIB halts news TRPs for four weeks over sensational US-Iran conflict coverage
Government flags panic-mongering in television war coverage
NEW DELHI: India’s Ministry of Information and Broadcasting directed the Broadcast Audience Research Council India (BARC) to suspend television ratings for news channels for four weeks amid concerns over sensational coverage of the ongoing conflict involving the United States and Iran.
According to media reports, the move intends to curb excessive dramatisation in television reporting that could trigger unnecessary public anxiety.
Officials have observed that several news broadcasters are amplifying developments in the conflict in ways that may fuel panic among viewers. By temporarily halting the publication of viewership data, the ministry hopes to ease the competitive pressure on channels to chase ratings through sensational content.
The suspension will remain in effect for one month for now. During this period, television news channels will continue to broadcast as usual, but their audience measurement figures will neither be counted nor released.
Authorities will monitor both the evolving geopolitical situation and the tone of television coverage during the pause. The four-week suspension could be extended if the government believes the risk of panic-mongering or sensational reporting persists.
