News Broadcasting
David Bainbridge to lead BBC’s digital marketing initiatives
MUMBAI: UK pubcaster the BBC has appointed David Bainbridge to lead the marketing of its digital and new media services. Bainbride is currently YooMedia’s business-to-business arm MD. He takes up his new job in May.
The appointment follows the BBC’s decision to restructure its marketing, communications and audiences division, and the new high level post indicates the importance the corporation places on the future of digital services.
His responsibilities will include driving the BBC’s Building Digital Britain activities including driving the take-up of digital television and radio (DAB), On Demand TV usage, new internet/broadband penetration and driving the reach of the bbc.co.uk sites.
Leading a team of 15 marketing and communication professionals, he will also play a key role in the BBC’s involvement in Freeview and Digital UK and the development of a free satellite offering by the BBC and other industry partners. He will report to BBC director of marketing, communications and audiences Tim Davie. He will be an integral part of the BBC New Media management team led by Ashley Highfield, who is the director of new media and technology.
Davie said, “David has an impressive record of achievement in the marketing, broadcast and new media sectors. He is the right person to lead marketing and communications for the BBC’s Building Digital Britain ambitions, and I am delighted to have recruited a candidate of such outstanding calibre to join our strong BBC team.”
Highfield said, “David has a wealth of experience in understanding our audiences’ needs in this rapidly changing world. His skills will be critical to us to maintain our reach and relevance with our digital services. We very much look forward to him joining the team.”
Bainbridge said, “It doesn’t come much more exciting than helping to figure out the role the BBC plays in a converged world. Combine this with telling the British population what this means in real terms and the impact it could have on their every day lives and you have one of the most interesting communication challenges in the UK over the next few years.”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
