iWorld
Darwin effect: 3-4 telcos may Jio after potential M&As
MUMBAI: When you can’t fight them, join them. Discretion is the best part of valor — are some of the quotable quotes that one has heard. They seem to be proving right in the context of the neck-and-neck race among the existing rivals and a new entrant in the Indian telecom space.
The new entrant Reliance Jio has caused a considerable disruption in the space. No matter it is working out to the benefit of the consumer and helping the industry expand albeit at a much lower cost to the end-user, well-entrenched rivals now are on a slippery wicket.
Vodafone India for example is considering its options of a possible merger with one of the existing rivals. Or, the things could take such a turn that it may be inclined to join the tough new entrant — Jio.
On the other hand, the leading telco Bharti Airtel too launched a number of schemes to face competition. Meanwhile, Airtel is reportedly in discussion to buy Telenor’s India business in a deal that will involve taking on debt of Rs 1,500 crore to take on Reliance Jio. Telenor operates in six of the 22 telecom circles in India and offers 2G services to its 45 million users.
Although, there were reports that Vodafone may be seeking merger with Idea or Jio, experts believe a merger with the former was a possibility. Vodafone had launched several tariffs to browbeat competition from Airtel and Jio. The Indian unit is reportedly seeking a merger with one of the top telecom companies following intensified competition. Vodafone may be keen for a possible tie-up with Idea, Jio or another of the top three providers. Jio’s aggressive tariffs and heavy investments started impacting competitor a few weeks after it entered.
Experts opine that the industry is prepared for a major consolidation with smaller companies such as Telenor likely to be bought over and middle-level companies such as Reliance Communication and Aircel seeking mergers. The exercise will eventually leave space for some 3-4 players.
But, there is some apprehension. With two decades of existence, it may be a bit early to expect merger for Idea or Vodafone. Vodafone may rather go for a buyout.
In September 2016, Vodafone invested Rs 47,700 crore in the Indian unit, most of which was used to reduce debt to Rs 35,430 crore by the end of second quarter of 2016-17. By September, the Indian company had 200 million mobile customers. In November, Vodafone cut the valuation of its Indian unit by GBP 5 billion owing to stiff competition.
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
