GECs
Dangal TV’s 4 fiction shows goes seven days a week
Mumbai: Enterr10 Television Network’s Flagship HGEC Dangal TV which holds a strong No.2 position in the HGEC space has extended its original fiction programming from six to seven days a week in core prime time band of 7 to 9pm.
Dangal TV took this decision after most of its Prime time shows were consistently leading in their respective time bands and extending these shows to 7 days a week would further strengthen the overall channel performance.
Enterr10 Pvt Ltd managing Director Manish Singhal shared his thoughts on this strategic move that he has made and said “Sundar are immensely loved by the audience; Bindiya Sarkar too is promising. Our intent is Palkon ki Chhaon Mein 2, Nath Zevar ya Zanzir and Mann to offer more fiction related originals to our audiences by going seven days a week.”
The channel’s performance is creating a buzz among the masses and loyal viewers, this reflects in the Sunday growth numbers. Dangal’s massive growth in reach for Sunday original programming.
The Channel has seen immense growth on Sunday Prime Time band with 61% increase in reach. This itself shows the love showered by the audience for the channel and its shows. The Original shows ‘Bindiya Sarkar, Palkon ki Chhaon Mein 2, Nath Zevar ya Zanzir and Mann Sundar’ are the shows which will be running seven days a week.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
