Applications
Dance With Madhuri 2.0 connects remote dancers with job opportunities
MUMBAI: There was a time when if you weren’t in any of the five major cities in the country, you could only fantasize about pursuing your passion for dance and only dream about learning from the big Bollywood choreographers. Then came the Internet and YouTube. Self-learning apps soon followed suit. Artists are no longer restricted by their regional boundaries giving rise to a fresh pool of talent. Now that artists in remote areas are armed with knowledge and skill, what next since the opportunities to put their skill to use are still only available in the major cities?
Dance With Madhuri, the gamified self-learning app, recognises this issue, and aims to address it with a new version.
“We have introduced a new section called ‘jobs’ in the app’s ‘Unite’ category, which allows talents to showcase their dance portfolios and upload videos etc. Those looking for dancers (perhaps for events, movie shoots, or even shaadi functions) can also post opportunities for the artists to explore, somewhat how classifieds are posted on LinkedIn,” says Dr. Sriram Nene at the launch of Dance With Madhuri 2.0(DWM), where he joined Madhuri Dixit, along with dance masters like Saroj Khan, Terence Lewis and Leena Mogre, to explain the ‘Learn Move Unite’ philosophy adopted by the upgraded version of DWM.
DWM is an answer to Madhuri’s lifelong dream of allowing everyone easy access to dance and the e-learning platform was developed two years back by her better half, Dr. Nene,along with an in-house team and the Indian software company Robosoft.
“With growing number of the users, we were encouraged to scale up the content and have now introduced more dance forms, and introduced new gurus to offer a more robust learning experience. At the same time, we have introduced new ways to use dance to stay fit with dancercise, body conditioning, dance pilates, dance yoga, tabata and more. People can learn dance and stay fit by accessing the DWM any time anywhere on any platform,” adds Madhuri.
Now, with over two lakh followers from more than 200 countries, the portal continues to be free for its users, and Dr Nene plans to keep it so perpetually.
Speaking about the revenue model for the app, Dr Nene says, “If you are looking at it from a long term perspective, it is a sponsorship advertising driven model, a classic example of which would be Facebook. With 100 million people (users) on board, its very promising solution for sponsors and advertisers. I also believe that we are entering an era where we value companies rather than look at its revenue.”
Dr Nene also hinted upon expanding this e-learning platform beyond dance to other spheres in near future.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
