Applications
Dalet to expand opportunities for b’casters & content producers
MUMBAI: Dalet Digital Media Systems will present its forward-thinking, agile media solutions at the BroadcastAsia2017 show (BCA), held in Singapore from May 23-25, on stand 4T3-05. Dalet solutions streamline a wide range of workflows for broadcasters and media organizations around the world, including:
Unified News Operations – Dalet delivers a truly connected newsroom with fully integrated media logistics, newsroom computer system and news production functions, powered by the Galaxy platform, for many broadcasters including recent adopters Euronews in Europe (Lyon, Brussels, Athens and Budapest), Metro TV in Indonesia, and the brand new WION/Zee Media Corporation in India.
Programs, promo management and multi-platform distribution – Dalet breaks silos and seamlessly connects workflows, processes, users and departments to simplify content production, versioning and delivery. This has been implemented by Fox Networks Group, MediaCorp and SBS Australia.
MAM for post – Dalet improves content management, versioning and advanced file delivery, providing key automation and data access to elevate client services; recently implemented by Hollywood power house Colortime.
Sports highlights and magazines – Dalet transforms sports production and broadcast; Mediaset (Italy) is a leading example of what can be achieved across sites, channels and an entire operation.
Multimedia radio – Dalet offers tools designed for the way radio works in today’s digital age, from multimedia production to multiplatform delivery, helping put stations like KEXP (USA) on the global stage.
New features and solutions shown at BroadcastAsia2017 include: the Dalet Orchestration Solution, winner of the NewBay Best of Show Award presented by TV Technology at NAB; a new range of options for cost-effective Business Continuity; a full suite of tools and data models to manage IMF packages at scale; and enhancements to post-production workflows enabling seamless integration with Adobe Creative Cloud and especially Adobe Premiere CC.
Dalet Orchestration is an enterprise, media supply chain orchestration solution that integrates content pools and automates workflows across different verticals (programs, promos, news, sport, lifestyle, etc.), providing a consolidated view of media assets across the business, and enabling easy and efficient distribution of content by the various broadcasting and publishing systems. Delivered with Dalet Report Center, the solution offers business intelligence specifically tailored for media operations in order to measure performance throughout the chain and build sound data-driven strategies.
Dalet Business Continuity offers a range of solutions, based on a secondary site, which can be hosted in an environment of the customer’s choice including on-premise, hosted in a private cloud, or in a public cloud such as Amazon Web Services (AWS) or Microsoft Azure. The secondary site provides access to back-up content (video, audio, scripts, rundowns, etc.) replicated from the primary platform – from a few hours up to days or weeks of content, depending on capacity and replication policies. Available within minutes, all operation-critical workflows defined by the customer’s contingency plan will be switched on. The pay-as-you-go and on-demand infrastructure models of the cloud require minimal upfront investment compared to classic plans that require large capital investment.
To manage and package IMF content at scale, the need for a powerful media asset management (MAM) with integrated Workflow Engine such as Dalet Galaxy becomes critical. The enhanced Dalet Galaxy platform offers a sophisticated set of tools to manage mass IMF packaging at the production, distribution and contribution points of a media business. The comprehensive workflow covers the full range of services for IMF package creation, from importing IMF packages natively into the MAM, to visualizing IMF structures and components with Dalet Context Maps, to building versions and supplemental packages with Dalet Track Stack and Version Editor, and eventually wrapping the compositions for distribution using a connector to an IMF-compliant transcode farm such as Dalet AmberFin.
The recently updated HTML-5 Dalet Xtend panel connects Adobe® Premiere Pro® CC users to the Dalet Galaxy MAM, providing a direct gateway to metadata-rich assets and facilitating collaboration with users such as journalists, prep editors, sports producers and other production personnel on the Dalet Galaxy platform. New features and capabilities include support for multi-sequence export, locator inheritance, configurable metadata forms for exporting content, and support for the ‘while’ scenarios when exporting from Adobe Premiere Pro.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
