Hindi
Dabaang 2 not to have Eid release
MUMBAI: YRF‘s Salman khan-starrer Ek Tha Tiger has been tipped for an Eid release. Going by the penchant of Khan to release his films on the occasion of Eid, it was being rumoured that his other starrer Dabaang 2 would also release on Eid.
But the rumours have been put to rest by the makers of Dabaang 2. The film will now release during Christmas. The reason: Ek Tha Tiger and Dabangg 2 are completely different films but releasing two films of Khan on the same day wouldn’t be advisable.
Producer-director Arbaaz Khan feels that crowding the Eid weekend with two Salman releases wouldn‘t be good.
Meanwhile YRF‘s other release Ishaqzaade will now release on 11th instead of 18 May. The pre-poning of the release is due to the postponing of Vidhu Vinod Chopra‘s Ferrari ki Sawaari that was to release on 11 May but was later postponed.
YRF confirmed, “With Ferrari ki Sawaari moving to a later date and the IPL crunch matches kicking in from 18 May, this shift will give Ishaqzaade a better window for release.”
This means that Ishaqzaade will clash with the Kareena Kapoor-starrer Dangerous Ishq that also releases on 11 May.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
