iWorld
Da Vinci Learning launches kids OTT app
MUMBAI: Lately more and more digital content aggregators are waking up to the potential of offering a kids only digital video platform. Being fast adopters of technology, kids are the first ones to become the digital consumers. In a country where more than one third of the population are kids and youngsters, advertisers too are looking for ways to tap this raw consumer base. Thus kids only OTT apps are on the rise; NexgTV Kids and Voot’s kids only section being the recent few examples.
With an intent to give these a tough competition, German kids television content leader Da Vinci Learning has now entered this market with its very own OTT service.
The platform will provide on the go access to the programming and content of the channel. The OTT service has been launched as a web based service accessible through www.davinci-learning.in and will be soon available via an app as well.
Playing the ‘safe content’ card, Da Vinci Learning’s OTT play is banking on its reputation for curating kids friendly and educational IPs for its viewers.
The platform allows the users to choose from a wide range of content including Maths, Science, Space, Wildlife, Food etc. After logging in, the kid can watch full episodes on all their favourite topics and can also keep a track of the show timings on-air. The portal has different sections like Your Favourites, What’s Hot, Da Vinci’s Superstars where kids can view their favourite shows as well as shows that are popular with other kids. They will also be able to rate, like and add shows to their wishlist. The thematic of the service is built with kids in mind and uses very intuitive and a kids friendly design.
Commenting on the same, Da Vinci Learning marketing director Monomita Mukhopadhyay said, “Today the viewer’s consumption pattern is changing dynamically; kids no more stick to the flat screen and wait for programs, rather they access content anytime, anywhere and on multiple devices of their choice.” She further added, “OTT is expected to grow exponentially in coming years and India will be the second largest market in Asia Pacific according to the Media Partners Asia report. Being in the TV broadcast industry we are committed to keeping pace with the dynamically changing scenario of the industry.”
As a part of their OTT portal launch offering, Da Vinci Learning is offering a limited period free subscription to the portal. Some of the show highlights available at OTT play are Little Einstein, Mind-blowing breakthroughs, Maths is all around us, Gastroblast, Chasing happiness etc.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
