Movies
D-Cinema players Pyramid-Saimira & Kalasa in Rs 100 million deal
MUMBAI: Chennai-based Pyramid-Saimira Group has signed Rs 100 million deal with Kalasa Entertainment Media Private Limited (KEMPL) to install 70 theaters with digital cinema equipment. The installation will be made between September 2005 and July 2006.
The deal follows Pyramid-Saimira’s earlier announcement of taking on lease 1000 theaters for digitalisation. The company plans to finish the assignment in three years and primary deadline is to digitalise 150 theaters by September 2006. In April 2005, the company had signed a Memorandum of Understanding (MoU) with the Taiwan-based Delta Electronics for design, development and sourcing of about 15,000 digital projectors at a cost of about Rs 1.5 billion.
KEMPL had recently set up its own GDC encoder in Chennai. This facility is mainly used for those producers who insist to encode their movies in Chennai itself. However, a major chunk of its films are encoded by the Mumbai-based Adlabs. Kalasa presently has a chain of 11 digital theatres in Tamil Nadu. The company uses digital servers, provider by GDC Technology.
Digital cinema (D-Cinema) is slowly gaining ground as well as investments in India. Anil Ambani’s Reliance Capital purchased a 70 per cent stake in Adlabs worth US$83 million this year. Meanwhile, private equity fund ICICI Venture invested Rs 380 million rupees ($8.7 million) in PVR Cinemas, and GW Capital put in about Rs 150 million in Shringar Cinemas Ltd. Mumbai-based Adlabs recently commenced operation at its front end-processing lab in Chennai in association with Vijaya Labs to expand its base in southern India.
“All these activities demonstrated credible corporate and institutional funding entering the entertainment industry heralding new opportunities presenting themselves in the coming years,” states KEMPL CEO Ramesh V Subramaniam.
Movies
Green Gold Animation creates CG character for Telugu film Rākāsā
Chhota Bheem studio expands into mainstream VFX with dialogue-free digital lead.
MUMBAI: Green Gold Animation, the house that gave India Chhota Bheem, is now stepping out of the kids’ zone and into the big screen with a rather silent but powerful performer. The Hyderabad-based studio’s VFX division has delivered a fully computer-generated character for the upcoming Telugu-language comedy-fantasy thriller Rākāsā, set for theatrical release on 3 April 2026. Directed by Manasa Sharma and produced by Niharika Konidela under Pink Elephant Pictures in collaboration with Zee Studios, the film marks a notable move for Green Gold into complex, character-driven work for mainstream cinema.
What makes the project stand out is its ambitious central character, a completely digital creation that does not speak a single line. Instead, the character relies entirely on animation, movement, facial expressions and body language to convey emotion and connect with audiences. This is a relatively unexplored approach in Telugu cinema at this scale.
Green Gold’s VFX team was involved from early pre-production through to final delivery, completing over 750 CG shots with a team of more than 100 artists. The work included detailed character animation, performance design and fluid simulations, all executed within tight timelines and practical budgets through strong planning and close collaboration.
Green Gold Animation founder & CEO Rajiv Chilaka said the project pushed the team to approach character creation differently. “Building a fully digital character where every emotion had to come through performance and detailing was very meaningful,” he noted.
Green Gold VFX supervisor and VFX creative director Murali Manohar Reddy added that the emotional depth had to be communicated entirely through visual performance. “This wasn’t about reinventing technology, but about using our tools and processes with precision to serve the story,” he said.
Producer Niharika Konidela praised the collaboration, saying the Green Gold VFX team understood the vision and brought strong detail and emotion to the character while working within practical constraints.
The film blends humour, action and mythological elements, following an NRI protagonist on a chaotic and magical adventure. It stars Sangeet Shobhan, Nayan Sarika, Vennela Kishore, Brahmaji and Ashish Vidyarthi, with music by Anudeep Dev.
For a studio best known for colourful kids’ animation, delivering a silent, emotionally expressive CG lead for a mainstream theatrical release is quite the plot twist. With Rākāsā, Green Gold Animation is quietly proving it can speak volumes even without dialogue.
