Applications
Cygnet Infotech unveils Cygnet Digital
Mumbai: Cygnet, a prominent provider of enterprise transformation platforms and services, has rebranded itself. The company’s new logo and website reflect the digital landscape of enterprise evolution. Cygnet Infotech has now become Cygnet Digital, marking a strategic shift towards offering customer-centric digital services, simplified tax solutions, and finance digitalization.
Speaking about this major milestone, Cygnet Digital global head of marketing Sanjeev Thakkar said,” With the reorganising of our capabilities around Business, Intelligence and Experience, we wanted to reflect this bold promise through our bolder logo and business challenges-centric website navigation. The Swan represents our commitment to a smooth transformation journey ahead. In addition to helping Cygnet differentiate itself from its competitors, creating more intuitive website navigation and capabilities helps users find what they are looking for more easily.”
The new Cygnet website, https://www.cygnet-digital.com/, features a modern, user-friendly interface, allowing visitors to effortlessly explore Cygnet’s wide range of products, services, and resources. Prioritising a user-centric design, the new website boasts simple and intuitive navigation cues and improved search functions. This significant transformation reflects Cygnet’s commitment to providing focused solutions and an optimised user experience. Cygnet has enhanced user experience on the new website, which embodies a new distinct brand identity and signals an exciting, possibility-filled future, to our customers, people, and partners.
It symbolises the intangible values of Cygnet that are rooted in Indian civilizational knowledge systems and represents the company’s commitment to innovation and transformation, while the new tagline, Living the Trust, aims to make a promise to our clients, cygnetians and communities’ aspirations a reality. The new logo and tagline reflect Cygnet’s commitment to creating positive transformation in people’s lives. They aim to build a sustainable future based on trust, integrity, and mutual respect. The company is now focused on creating a positive legacy for future generations.
Going ahead, Cygnet Digital will be redefining its go-to-market strategy while maintaining its leadership in tax and finance transformations, digital engineering, quality engineering, enterprise applications, data analytics, AI, hyper-automation, and digital commerce and experience. Cygnet Digital’s goal now is to make technology more accessible by collaborating with businesses to co-innovate.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
