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Cyber Security violations should be dealt with: Sibal
NEW DELHI: Even as National Security Adviser Shivshankar Menon feels that the issue needs to be settled in international law, Communications and IT Minister Kapil Sibal said Indian authorities should have the jurisdiction to deal with cyber attacks against the country irrespective of their source.
Sibal said that there should be “accountability and responsibility” in the cyber space. “If there is a cyber space violation and the subject matter is India because it impacts India, then India should have jurisdiction. For example, if I have an embassy in New York, then anything that happens in that embassy is Indian territory and there applies Indian Law.
“If the impact of such a violation is on India, then Indian courts must have the jurisdiction. That should apply across the world,” he said.
When it was pointed out at an Observer Research Foundation seminar on cyber security that the American National Security Agency was accused of spying on Indian and other missions there, Sibal said, “Do not trivialise the issue.”
Menon said, “It is not a settled issue in international laws. That is why you need an agreement and consensus on it.”
Sibal said: “The issue of identity in cyber space is of enormous importance. There must be accountability and responsibility in the cyber space.”
He said the government believed in complete freedom of cyber space. “Freedom of expression is central to our ideological stand on cyber space but at the same time, there should be a de facto recognition of threats that are there in cyber space.”
“We need to deal with those threats locally and globally. We need a consensus on those. What we don’t need is a governed space. I think governance in cyber space is oxymoron,” he said.
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Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
