iWorld
Crime Patrol maker looks forward to more online content
MUMBAI: Shlok Entertainment, headed by the makers of Crime Patrol, Subbu and Neeraj Naik, had launched an intense suspense thriller titled The Razor’s Edge on Youtube some time back.
Talking about the film, Shlok Entertainment director and producer Subbu said, “With the evolution of the internet, we broke the norms with this film and released it on the internet as we feel that it is the right medium for our target audience. A digital release will allow the viewers to enjoy this film in their own space.”
He further added, “Now twitter gives you an option to watch a one minute snippets whether it’s news or anything else. A majority of the audience watch television episodes on YouTube. A few years ago, Tata Sky started the trend where, with the help of a DTH recorder one could record and watch a favourite show at a convenient time. Now YouTube has taken it to the next level. Most of the channels have started their own web platforms and are uploading their content to tap into online audience.”
The Razor’s Edge was released on 23 October, 2015, and received 5,342 views so far. “The response has been decent. I would not say that the response was very good but we are happy with it. It will take time to get the eyeballs but soon will meet our target,” Subbu said.
The film attempts to expose the trials and tribulations of the film industry while keeping the audience at the edge of their seats. It follows the journey of the protagonist, Sameer played by Pankaj Singh, who like any newcomer, finds no takers for his script. Moreover he lacks backing. His fortune takes a turn when he befriends Tanya played by Shweta Gulati. All doors mysteriously open up for him.
Suddenly Sameer has a line of producers knocking on his door to work with him. Things looksbright for Sameer until Tanya becomes the prime suspect of all the gruesome murders of the producers who refused to work with him.
When asked why he chose to go digital with the film Subbu said, “The idea was to make a suspense thriller because we have been doing shows in that genre for a long time now. With a shorter thriller film it was a good opportunity to foray into digital. Digital is the next big thing with growing viewership and advertising revenue therefore we wanted to explore the platform with this film.”
The production house is looking forward to create more content for online platform. The plan is to come up with new films with an interval of two to three months for online viewership. The team is already working on the couple of ideas.
Speaking about the revenue model he explained, “Currently the concept is not the revenue generating because the digital platform still commands lesser share of advertisement as compared to television. Moreover we lack sponsorship. From a revenue perspective, it looks difficult right now as lots of people are a part of it and many big companies have been associated with a huge library of content with them. So the subscription model works for them. But for smaller entities like us, it may be revenue generating when sponsors come in, because at the end of the day advertising works on viewership. We are hoping more for sponsors to come in as we garner more views on the videos.”
Recently we have seen many OTT players bringing back the discontinued shows on their digital platform. “I see a lot of that happening right now. Netflix has pioneered this trend of moving content from television and putting it on digital. There are a lot of companies that wanted to make content for digital. Today’s younger generation doesn’t watch television which is why the digital space is growing. They prefer to watch series online and some of them don’t have television sets at home. Social media’s growth has also promoted the online content,” he said.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
