Applications
Cosmofeed launches 1:1 bookings feature
Mumbai: With an aim to provide a transparent platform for interaction between content creators and fans, all-in-one creator platform Cosmofeed, has launched its novel 1:1 bookings feature. Through this online scheduling tool, creators and fans will be able to interact seamlessly and it will also ensure sustainable monetisation for creators.
Cosmofeed, which has over 25,000 creators on board, offers unique tools that help them build deeper engagement with their audiences. Its solutions are tailored to help creators launch, grow and monetise their content effectively.
The novel 1:1 booking feature helps content creators create a dedicated booking page to optimise the scheduling and execution of personalised sessions. The booking page can be aligned to each content creator’s personal brand. It empowers creators to configure and showcase a diverse array of sessions, including consultations, coaching calls, and exclusive workshops for their fans. The user-friendly interface allows creators to set up their availability and enables fans to select suitable times and dates in order to schedule calls with creators of their choice.
The USP of 1:1 bookings feature is that it is customisable and creators have control over scheduling of sessions, their availability and how many sessions they can handle each day or week. This structured scheduling helps them manage their time and also ensures that fans get special and well-organised access. If used effectively, beta results show that the 1:1 Bookings feature can show a 300 per cent increase in return on investments for creators.
“The 1:1 Bookings feature is a strategic move towards enhancing the way creators connect with their audience. Our data shows a 30 per cent increase in engagement and a 20 per cent rise in revenue among beta users. We are looking at bookings as the future of creator-fan relationships, and it’s about both interaction and sustainable monetization,” Cosmofeed co-founder Vivek Yadav said.
The company processed earnings worth over Rs 100 crore for more than 5,000 creators in FY23 and closed calendar year 2023 with a mega Rs 200 crore turnover. The aim of the platform is to help more creators effectively monetise their content and therefore solutions offered by Cosmofeed are to ensure that each creator stands out in this crowded space.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
