Movies
Cosmo Films Limited re-brands as Cosmo First Limited
Mumbai: Cosmo Films has announec that it will make its new brand identity as Cosmo First Ltd–Ahead always.
The strategic decision comes considering the company’s business activities which has expanded beyond films into specialty chemicals (master-batches, coatings, and textile chemicals) and D2C pet care.
The rebranding reiterates the value of Cosmo and strengthens its focus to create a better life for the people, the world, and the community we live in; built on Trust, Empathy, and Compassion. Cosmo First Limited stands for four-decade young Indian business conglomerate that thrives on innovation to unlock value in diverse sunrise sectors such as polymer, speciality chemicals and D2C Pet Care.
Cosmo First with its continued aspiration aims to steer high growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through innovation, excellence, collaboration, integrity and customer centricity.
Talking about the rebranding, Cosmo First chairman and managing director Ashok Jaipuria said, “Cosmo at its core has always been pioneering revolutionary innovations to create a better life. All through our journey, we have prided ourselves in our ability to provide industry-first niche solutions in the areas of packaging, lamination, industrial and labelling applications. We have made inspiring diversifications into speciality chemicals, consumer care, and D2C retail, aiming to be a pioneer in these previously fragmented industries.”
“We would like to be the first choice for all our stakeholders and will strive hard to always stay ahead of the curve to provide industry first solutions,” he added.
Hindi
YRF Entertainment appoints Saugata Mukherjee as head of content
Former SonyLIV content head to steer films and series at streaming arm
MUMBAI: YRF Entertainment, the streaming arm of Yash Raj Films, has appointed Saugata Mukherjee as head of content, signalling a strong push to scale its original films and series slate.
Mukherjee joins the company following a successful three-and-a-half-year stint at SonyLIV, where he served as executive vice president and head of content. In his new role, he will report to CEO Akshaye Widhani and lead the creative direction and commissioning strategy for YRF Entertainment’s growing slate.
The appointment comes on the back of YRF Entertainment’s recent global success with titles such as The Romantics, The Railway Men and Mandala Murders, which have helped position the studio as a serious player in the streaming space.
At SonyLIV, Mukherjee played a key role in shaping the platform’s identity as a premium content destination. Under his leadership, the service delivered acclaimed originals across genres, building a reputation for storytelling depth and creative risk-taking. His exit was described as “one of the harder goodbyes”, reflecting both the impact of his tenure and the strength of the team he leaves behind.
Mukherjee brings with him a wide-ranging career that spans publishing, television and streaming. Before SonyLIV, he led content initiatives at HBO Max under Warner Bros. Discovery, where he was instrumental in shaping the platform’s India strategy. His earlier roles include senior leadership positions at Hotstar and Star TV, where he worked on building original content pipelines and collaborating with top creative talent.
With a career that began in publishing at firms like HarperCollins and Pan Macmillan, Mukherjee’s journey reflects a deep-rooted understanding of storytelling across formats and platforms.
His move to YRF Entertainment comes at a time when the battle for streaming audiences is intensifying, with studios doubling down on high-quality originals to stand out in a crowded market.
For YRF, the appointment is more than just a leadership hire. It is a clear signal that the studio is ready to scale its streaming ambitions, with Mukherjee expected to play a central role in shaping its next chapter.
