Components
Convergence: Sinclair Broadcast co ties up with India’s Saankhya
MUMBAI: ONE Media 3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. has announced an agreement with Saankhya Labs, a leader in the development of Cognitive Software Defined Radio (SDR) chips, to accelerate the development of ATSC 3.0 (the Next Generation standard) chipsets.
Under the agreement, Saankhya Labs will begin the development of a global standards supporting ATSC 3.0 chipset that will enable various type of consumer devices to receive the Next Generation television standard. Those devices will include televisions, cell phones, tablets, dongles, gateways and automotive units.
The intent is to accelerate and stimulate the activities associated with the incubation of the ATSC 3.0 chipset development as a pre-cursor to a full-fledged development program. During the project incubation stage, key team members of Saankhya Labs will engage in chip architecture definition and algorithm identification in collaboration with Sinclair and ONE Media 3.0 technical leads.
The complete ATSC 3.0 standard is on track for final approval by the standard-setting body in the coming months and governmental approval for use in the U.S. is expected by year-end. This new standard promises to revolutionize the broadcast industry by permitting mobility, convergence with broadband Internet platforms, addressability, conditional access, increased capacity and dramatic quality improvements. Early development of the chipsets anticipating final approval should accelerate adoption of the dramatic new capabilities enabled by the standard as broadcasters begin deployment.
“We are pleased to begin working with Saankhya Labs to fast-track development of a global ATSC 3.0 device ecosystem that is focused on mobility, and provides support for all global broadcast transmission standards,” said Sinclair’s Vice President for Advanced Technology Mark Aitken.
“ONE Media 3.0 and Sinclair, as digital innovators and the largest U.S. broadcaster, are committed to “mobile first” services, advanced data delivery as well as emergency and educational connectivity. Saankhya Labs’ software defined technology will allow us to exploit the underlying flexibility of the Next Generation standard in evolving beyond ‘3.0’ in support of the unique needs of large markets like the United States and India.”
“We are excited to partner with One Media 3.0 and Sinclair to develop an ATSC 3.0 chipset that is set to revolutionize the mobility broadcast and data delivery services industry. Based on ‘Pruthvi,’ Saankhya’s award winning Software Defined Radio (SDR) platform, the next generation ATSC 3.0 chipset will enable true convergence of networks and devices. The new-age chipset bears testimony to Sinclair and Saankhya’s commitment to innovate and Make in India,” said Saankhya Labs CEO Parag Naik.
Sinclair is one of the largest and most diversified television broadcasting companies in the country. Including pending transactions, the Company owns, operates and/or provides services to 173 television stations in 81 markets, broadcasting 513 channels and having affiliations with all the major networks.
ONE Media 3.0, LLC, a wholly-owned subsidiary of Sinclair, was formed for the purpose of developing business opportunities, products and services associated with the ATSC 3.0 “Next Generation” broadcast transmission standard and TV platform. Saankhya Labs, founded in 2007, is a fabless semiconductor company specializing in the development of Cognitive Software Defined Radio (SDR) communications processors and modules supporting a broad range of emerging data communication standards.
SEOUL: In the eternal battle between gamers demanding lightning-fast refresh rates and professionals craving pixel-perfect clarity, LG Display reckons it has found détente. The South Korean display titan is unveiling the world’s first 27-inch 4K OLED monitor panel that marries an RGB stripe structure with a blistering 240Hz refresh rate—a combination previously thought incompatible, like oil and water or fashion and function.
The breakthrough lies in how the pixels are arranged. RGB stripe structure lines up red, green and blue subpixels in neat rows, banishing the colour bleeding and fringing that plague lesser screens when you park your nose close to the display. It is the difference between reading crisp text and squinting at a rainbow-tinged mess. OLED panels using this method existed before, but they topped out at a sluggish 60Hz—fine for spreadsheets, useless for fragging opponents in first-person shooters.
LG Display’s engineering wizardry changes the game. By cranking the refresh rate to 240Hz whilst maintaining that pristine RGB stripe layout, the company has produced a panel that works equally well for colour-critical design work and twitchy gaming sessions. Better still, the panel incorporates Dynamic Frequency & Resolution technology, letting users toggle between ultra-high-definition at 240Hz and full-HD at a frankly ludicrous 480Hz. That is fast enough to make your eyeballs sweat.
The specs are suitably impressive: 160 pixels per inch for exceptional detail, optimised performance for Windows and font-rendering engines, and colour accuracy that should please the Photoshop brigade. LG Display achieved this by boosting the aperture ratio—the percentage of each pixel that actually emits light—and applying what it coyly describes as “various new technologies.” Translation: years of R&D and probably some sleepless nights.
Existing high-end gaming OLED monitors have relied on RGWB structures (which add a white subpixel) or triangular RGB arrangements. Both work, but neither delivers the sharpness that professionals demand. LG Display’s new stripe pattern is tailored specifically for monitor use, a recognition that staring at a screen from two feet away demands different engineering than watching telly from across the room.
The company is betting big on this technology, targeting the high-end monitor market where it already commands roughly 30 per cent of global OLED panel production. Among gaming OLED panels in mass production, LG Display claims world-leading specs across refresh rate, response time and resolution—a trifecta that sounds like marketing bluster until you check the numbers.
“Technology is the foundation of leadership in the rapidly growing OLED monitor market,” says LG Display head of the large display business unit Lee Hyun-woo. He promises to keep pushing “differentiated technologies compared to competitors”—corporate-speak for staying ahead of Chinese rivals snapping at LG’s heels.
The new panel will debut at CES 2026 in Las Vegas, where LG Display plans to woo customers and expand its lineup. Initial rollout targets high-end gaming and professional monitors, the sweet spot where people actually pay premiums for superior screens rather than settling for whatever came with their laptop.
Whether this technology reshapes the monitor market or remains a niche luxury depends on two things: pricing and production scale. But for now, LG Display has pulled off something rare—a genuine technical leap that solves a real problem. Gamers get their speed, designers get their clarity, and LG gets bragging rights. In the cutthroat world of display tech, that counts as a win.
