I&B Ministry
Continue uninterrupted services, I&B ministry tells broadcasters, cable ops
MUMBAI: The ministry of information and broadcasting (MIB) has requested all the stakeholders such as broadcasters, DTH providers, MSOs and LCOs to continue to provide uninterrupted services to their respective subscribers and cooperate with other players within the distribution chain in the interest of the viewers and larger public safety in these difficult times of COVID-19 pandemic.
Earlier, ministry of home affairs allowed broadcast and cable services to be operational as essential services during the period of containment of the COVID-I9 pandemic in the country. Last month, MIB also requested all states/UTs to ensure operational continuity of print and electronic media. Such constant flow of essential and authentic information through various media is aimed ensuring public order and safety in the current situation of an unprecedented pandemic, said a press release by MIB.
“It will be appreciated by all concerned stakeholders that at this critical juncture, this steady flow of information and keeping the public engaged inside their homes with programmes on news, authentic information and entertainment is of paramount importance. All steps may, therefore, be taken to ensure that the people continue to uninterruptedly view the available channels,” informed the MIB.
MUMBAI: When the numbers go silent, the noise on screen gets a little harder to measure. Ministry of Information and Broadcasting has extended the suspension of television rating data for news channels, directing Broadcast Audience Research Council (BARC) to withhold TRPs for another four weeks. The latest order, issued on March 31, 2026, builds on an earlier directive from March 6 that had paused ratings for a month. The ministry has clarified that the blackout will continue for four weeks or until further instructions are issued whichever comes earlier keeping the industry in a prolonged state of data drought.
The reasoning, officials suggest, lies far beyond domestic screens. With geopolitical tensions in West Asia continuing to escalate, the government has flagged concerns over how such developments could influence news consumption and presentation. The move is aimed at curbing excessive sensationalism and speculative coverage during what it describes as a sensitive global moment.
For the broadcast ecosystem, the absence of Television Rating Points (TRPs) is more than symbolic, it removes the industry’s primary scorecard. Ratings dictate advertising flows, shape editorial strategies and fuel the competitive pecking order among news channels. Without them, broadcasters are effectively operating without a public performance benchmark.
The timing only adds to the complexity. Amid a high-intensity global news cycle, channels must now navigate audience engagement without the weekly feedback loop that typically drives programming decisions. Advertisers, too, are left recalibrating, leaning on proxies such as brand strength, reach and distribution instead of hard viewership data.
While framed as a temporary regulatory intervention tied to maintaining public order, the extended suspension underscores a broader unease about the tone and direction of news coverage. For now, the ratings race is on pause but the battle for attention continues, just without a scoreboard.
