Applications
Content & OTT solutions: Alliance & India’s Fullorbis tie up to sell NETArchive
MUMBAI: Data archiving leader Alliance Storage Technologies and Fullorbis Technologies have teamed to expand sales throughout India. Fullorbis intends to sell and promote Alliance’s purpose-built NETArchive solutions to help archive, manage, optimize and protect critical data serving customers in a variety of industries including financial, government, healthcare, and insurance.
Alliance Storage, a leader in professional data archiving solutions, announced the partnership with Fullorbis, a Kochi, India-based IT Management company serving clients throughout India.
“Fullorbis will be a strong addition to our growing partner network and expand our presence in India,” remarked Alliance CEO Chris Carr. “Our new NETArchive solution is synergistic with Fullorbis focus on cutting-edge technologies,” he said.
Fullorbis is a professional managed IT company involved in developing innovative products and solutions serving entertainment, content delivery, and OTT & IOT sectors. The company is now delivering highly reliable and scalable data archiving systems and solutions in India.
“The market for professional high-end archive storage systems for the long-term preservation of data is opening up in India as the country takes a leap into digitisation and Internet technologies, especially in governance and delivery of services. Media, Banking, Healthcare, IT and government will be the segments that will be initially served,” said Fullorbis MD Ajit Menon.
Fullorbis, as a channel partner of Alliance, will deliver best-in-class technology and pre-sales support. The integrated and scalable professional data archiving solutions offered preserve data unaltered for extended periods (greater than 100 years) at an exceptionally low total cost of ownership. Best-in-class global support services are available to sustain customer installations. The NETArchive solution provides value to various industries requiring long term data retention, security and data durability.
NETArchive® is a purpose-built data archiving solution that offers leading edge technology and features required by today’s modern data centers. Through an innovative modular architecture, NETArchive offers multiple storage tiers consisting of RAID, optical and cloud to create a robust and secure solution that can be tailored to meet the needs of today’s archive market.
Alliance anticipates that the partnership will bring tremendous value to their marketplace which serves customers in a variety of industries. “We’re delighted to be working with Fullorbis and look forward to a long-term partnership with the group,” added Alliance director of worldwide sales Bill Gallagher.
NETArchive, with its powerful integrated data management software, adapts to any business, organization, or industry, and provides customers with a flexible, secure more reliable, alternative to tape and disk for permanent storage of archived data at a lower total cost of ownership. With elastic scalability, the solution can accommodate enterprise archives from 45TB to 1.6PB within a single rack, small to medium archives up to 15TB, and simultaneously expand infinitely offline or to the cloud.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
