Media agencies
Connekkt Media snaps up Grane & Daly’s Mob Scene in strategic play
Mumbai: Move over, crossover sequels—this is the corporate blockbuster nobody saw coming. Asia’s fast-growing media-tech powerhouse Connekkt Media has acquired Tom Grane and Brian Daly’s Mob Scene, the Hollywood marketing maestros behind Barbie’s pink frenzy and Dune’s sand-swept hype. The deal, announced on 25 February 2025, pairs Mumbai’s cinematic swagger with Los Angeles’ glitter, blending AI-driven tech with trailers that make audiences weep into their popcorn.
Who needs superheroes when you’ve got boardroom drama this juicy? Mob Scene, founded in 2006 by Grane and Daly, boasts a client roster including Netflix, Disney, and Warner Bros., with campaigns for Avatar, Jurassic World, Dune, Barbie, Fast & Furious, Stranger Things, Kung Fu Panda, and The Marvelous Mrs. Maisel cementing its reputation as Tinseltown’s secret weapon. Connekkt, meanwhile, flexes its muscles with Indian megahits like Vrusshabha and an AI-powered content marketplace.
Together, they’re plotting global domination-one viral trailer at a time.
The acquisition positions Connekkt as a rare hybrid: part Hindi cinema hitmaker, part Silicon Valley disruptor. Its studios are already prepping biopics (see: Dhanush as music legend Ilaiyaraaja) and action flicks, while Mob Scene’s team swaps Oscar parties for Mumbai’s dabbawalas. Greg Bedrosian and Mohit Pareek of Drake Star brokered the deal—presumably over chai and green smoothies.
Grane celebrated the acquisition, saying, “Joining forces with Connekkt Media marks an exciting new chapter for Mob Scene. Their cutting-edge media technology and deep understanding of global entertainment align perfectly with our creative vision. This partnership allows us to push the boundaries of storytelling, expand into dynamic new markets, and continue delivering emotionally compelling campaigns that resonate worldwide.”
Connekkt Media co-founder Varun Mathur shared his enthusiasm about the deal, “Mob Scene is the gold standard in Hollywood film marketing, and we are beyond thrilled to bring their creative expertise to partners across the UK, Europe, the middle east, India, and the rest of Asia. As a global media company with origins in India, this acquisition marks a strategic expansion into the US and North America. Combining Mob Scene’s industry-leading creative marketing with our cutting-edge technology will enable us to drive targeted, measurable marketing impact across multiple platforms and regions.”
But let’s address the elephant in the boardroom: Can a firm rooted in Indian cinema decode Hollywood’s mystique? Connekkt bets yes. With Mob Scene’s storytelling chops and its own data-crunching prowess, the duo aims to turn marketing into a “measured, multi-continent emotion factory”. Translation: More tears, more memes, more money.
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
