iWorld
Conjuring 2, Fleabag & ‘Rock-On 2’ digital premiere on Amazon Prime
MUMBAI: Are you looking for some adventure filled with comedy and drama? Then, Amazon Prime Video is your place to be! Get ready to relive the ‘magik’ of music with the digital premiere of ‘Rock on 2’.
Sharing his excitement on Rock On 2 premiering on Amazon Prime Video, Farhan Akhtar said, “The choice to watch exclusive content on mobiles, net or multiple other devices at any given time is hugely exciting. I am thrilled that Rock On 2 is now available on Amazon Prime Video and quite certain that the digital premiere of the movie will weave ‘Magik’. Streaming video provides customers a choice to watch new-age content and I can reach a whole new audience who have the power to choose what they want to watch when.”
In addition to this musical drama, for some light hearted moments the viewers can come along on a journey with Fleabag, Season 1 – An Amazon Original. And, close those curtains and lock those doors, because you in for some horror with The Conjuring 2. For real movie buffs – catch some of the chartbusters – Keanu, Zoolander 2 and Anomalisa.
Rock On 2
Rock On 2 is an Indian musical drama film, directed by Shujaat Saudagar, produced by Farhan Akhtar and Ritesh Sidhwani, and with music by Shankar-Ehsaan-Loy. The sequel to the 2008 film, Rock On!!, it stars Shraddha Kapoor, Farhan Akhtar, Arjun Rampal, Purab Kohli, Shashank Arora, and Prachi Desai in lead roles. Watch it exclusively on Amazon Prime Video now!
Fleabag (Amazon Original)
Fleabag is a hilarious and poignant window into the mind of a dry-witted, sexual, angry, grief-riddled woman, as she hurls herself at modern living in London. Award-winning playwright Phoebe Waller-Bridge writes and stars as Fleabag, an unfiltered woman trying to heal, while rejecting anyone who tries to help her and keeping up her bravado all along.
The Conjuring 2
In 1977, paranormal investigators Ed and Lorraine Warren travel to London, England, where single mother Peggy Hodgson believes that something evil is in her home. When Peggy’s youngest daughter starts showing signs of demonic possession, Ed and Lorraine attempt to help the besieged girl, only to find themselves targeted by the malicious spirits.
iWorld
Chahal spins a new tale for Story TV
Short drama platform bowls over viewers with 200 million hits.
MUMBAI: If cricket has its quick singles, storytelling now has its quick spins. Story TV, India’s leading short drama platform, has unveiled a new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga and it plays out like a one-minute match packed with twists. The film captures a spirited exchange between Chahal, introduced as Chief Story Officer, and Bagga as they brainstorm a new short drama idea. What begins as a creative discussion soon turns into a playful back-and-forth, mirroring the dramatic, high-energy format the platform is known for.
The campaign positions Story TV as a master of what it calls the “instant hook” narratives designed to grab attention within seconds and deliver punchy pay-offs within a minute. The tone is light, self-aware and fast-paced, much like a T20 over where every ball matters.
The numbers suggest the format is striking a chord. Story TV currently hosts India’s most viewed short drama, clocking over 200 million views, while several other titles have crossed the 100 million mark. Its content library now spans more than 600 short dramas across genres including romance, love, sports and thriller.
The platform has also scaled rapidly on the distribution front. With over 5 crore downloads and users spending more than 80 minutes per day on the app, Story TV has, over the past six months, emerged as the second most downloaded app worldwide in the Entertainment category, according to Sensor Tower. It also consistently ranks number one on the Play Store in its segment.
Speaking about the campaign, Story TV CMO Nishant Kumar said the platform was founded on mastering the art of the instant hook. While it pioneered the “1-Minute Break” format in India, he noted that the vision has evolved beyond simply filling spare moments. In an era of shrinking attention spans and rising audience expectations, he described Story TV as transitioning from a platform into what he termed a global cultural powerhouse.
Kumar added that the collaboration with Yuzvendra Chahal and Shefali Bagga during the T20 World Cup was a deliberate attempt to sit at the intersection of India’s two great passions cricket and cinematic storytelling. He likened the platform’s short dramas to a T20 match, where every ball can change the game, saying the narratives are high-stakes and twist-filled. Chahal’s unpredictability and Bagga’s quick-witted energy, he said, align closely with the Story TV DNA.
Chahal, reflecting on his appointment as chief story officer, described the experience as an opportunity to explore his creative side beyond the cricket field. He said the script allowed him to be himself on screen and tell a story in under a minute, adding that he enjoyed discovering his acting and writing skills during the shoot.
Shefali Bagga echoed the sentiment, noting that short dramas felt like a natural extension of her journey in entertainment. She said she had been hearing about the format for some time and was immediately drawn to the idea when Story TV approached her. For Bagga, the campaign offered a chance to experiment while staying authentic to her personality.
At a time when content consumption is increasingly fragmented and mobile-first, Story TV’s model banks on brevity without sacrificing drama. With industry actors fronting its short dramas and audiences spending more than an hour each day on the app, the platform appears to have tapped into a format that blends binge-watching with snackable storytelling.
In a media landscape where attention is the most contested currency, Story TV is betting that one minute is all it takes provided the spin is right.
