eNews
Confluence Media appoints Rajeev Chaurasia as chief business officer
New Delhi: Confluence Media has roped in seasoned media professional Rajeev Chaurasia as chief business officer. He was earlier working with Viacom18 as senior media consultant.
Confluence Media, the platform agnostic media entity was founded by journalist-writer Josy Joseph in 2019 to produce deeply researched, and engaging stories from South Asia in the form of scripted series, feature films, documentaries, podcasts, and books. The entity is backed by several investors including Jim Swartz.
Confluence Media founder Josy Joseph said, “Rajeev brings his vast experience in India and abroad to strengthen our efforts in the market. He is a very valuable addition to the Confluence Media team. Over the last two years, we have created a content hub for edgy, deeply researched and engagingly told stories, and now has an advanced pipeline of a couple of dozen large projects in both India and abroad.”
In his previous role at Viacom 18, Chaurasia helped set up and scale Voot Studio, the branded content wing of Voot, bringing in large advertisers interested in brand solutions. He also delivered on conversions along with award-winning campaigns for Voot Studio.
Prior to Viacom 18, Chaurasia has consulted with Network 18, and headed Programming & TAR for MTV India, a Viacom company.
“He has extensive background in television (both GEC and Niche) and OTT space. His acute understanding of TV and OTT platforms will help his transition into the new role as chief business officer (CBO) at Confluence Media, developing new business opportunities with OTT platforms as well as brands,” the organisation said in a media statement.
Talking about his new role, Chaurasia said, there has never been a more opportune time in the history to unleash the power of gritty and untold stories based on real life incidents from India and South Asia to global audiences. “The Confluence Media team has some of the sharpest minds and exceptionally high standards of research in journalism with an uncanny ability to weave visual stories. I am looking forward to this new and exciting journey,” he said.
Apart from his professional stints, Chaurasia has directed a full-length documentary on his father the legendary flautist Pt. Hariprasad Chaurasia, licensed to Discovery Networks. His documentaries on the ecological imbalance in North East India and the Man-Elephant conflict have been screened by History TV Digital.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
