Distribution
Computer hardware company ProLab Design launches with an array of products
MUMBAI: India’s Acro Engineering will nationally distribute the products of the newly launched professional computer hardware company ProLab Design. The company aims to provide the ultimate price to performance ratio for products like cabinets (Mid-tower, full-tower, super-tower, rackmounts, workstation cases and more), cooler (AIO coolers and air coolers for HEDT CPUs), PSUs (ATX 3.1, PCIe 5.1 compliant, 80+ gold or platinum and cybernetics certified) and in future professional esports grade peripherals and more.
The brand is built by a community of professionals from various domains, including content creators (videographers, photographers, editors, and composers), developers, AI, data science, medical, and science. They noticed a paradigm shift in the PC hardware market, observing how the demand moved away from flashy gaming PCs towards purpose-built systems designed to maximise hardware performance. ProLab Design has been built from the ground up to meet these specific hardware requirements.
With the Nvidia Blackwell Generation upon us, the first category that the brand is launching is PSUs. With the ATX 3.1 and PCIe 5.1 certified 12v 2×6 connector, the brand’s XPower lineup of PSUs eliminates the user errors that plagued the 40 Series Cards and early adaptors of ATX 3.0 standards.
The next category of products that the company plans to launch is its AI lineup of cabinets, which cater to a wide range of needs, from mid-tower to full-tower and super-tower models, making them ideal for workstations, home and business servers, multi-GPU servers and workstations, DIY NAS setups, and gaming PCs. Followed by this category is the brand’s AI lineup of all-in-one liquid coolers.
“Our future plan is to expand ProLab Design into a full-blown computer accessories and peripherals brand, and with our tagline Precision Redefined, our sole focus will be on performance, without any compromise to the product quality,” said a representative from the company.
The products will be initially available via e-commerce and with ProLab’s system integrator partners across India, before they are rolled into the mass computer market.
New Delhi: Prasar Bharati has thrown open applications for fresh capacity on DD Free Dish, signalling a timely opportunity for broadcasters looking to expand reach without long-term lock-ins. The public service broadcaster has issued a dual notice for its 95th and 96th online e-auctions, aimed at filling vacant MPEG-2 and MPEG-4 slots on a pro-rata basis for February and March 2026.
The two auctions are tentatively scheduled to begin on January 27, with allotments valid from February 1, 2026. Applications for both auctions close on January 21 at 3 pm, giving channels a narrow window to get their bids in.
The 95th e-auction will cover vacant MPEG-2 slots, while the 96th will focus on MPEG-4 capacity. Participation is limited to satellite television channels holding valid downlinking and uplinking permissions from the ministry of information and broadcasting. International public broadcasters cleared by the ministry are also eligible.
As with previous rounds, channels have been grouped into buckets based on genre and language, with sharply differentiated reserve prices reflecting reach and demand.
For the MPEG-2 auction, Hindi and Urdu general entertainment channels sit at the top of the pile. The starting reserve price for bucket A+ in the first round is Rs 2,63,48,000. Movie, music and sports channels in Hindi and Urdu follow in bucket A at Rs 2,10,14,000. Bhojpuri channels and other Hindi and Urdu genres, excluding devotional content, fall under bucket B with a reserve of Rs 1,78,62,000. Hindi and Urdu news channels in bucket C start at Rs 1,33,27,000, while bucket D, which includes regional language channels, English news and devotional or spiritual channels, begins at Rs 1,13,96,000.
The MPEG-4 auction comes in at a far leaner price point. News and current affairs channels in Hindi, English or pan-India languages, grouped under bucket G1, start at Rs 13,41,000. Non-news genres under bucket G2 have a reserve of Rs 8,80,000. Regional languages such as Marathi, Punjabi and Gujarati in bucket R2 begin at Rs 4,84,000. Southern language channels in Tamil, Telugu, Kannada and Malayalam, grouped under bucket R1, start at Rs 81,000, the same reserve price set for other scheduled 8 regional languages in bucket R3.
Prasar Bharati has underlined that compliance will be closely watched. Broadcasters must ensure that at least 75 per cent of their monthly programming, excluding advertisements, aligns with the declared genre and language. Any deviation could trigger show-cause notices or even removal from the DD Free Dish platform.
For channels chasing reach in a crowded market, the message is clear. The window is brief, the prices are set and the audience is waiting. On DD Free Dish, visibility still comes cheap, but only for those ready to move fast.
