DTH
Comment: Jawahar Goel gets into the boxing ring with iron gloves
MUMBAI: Jawahar Goel is known to be a feisty fighter. The third amongst four brothers, and currently the chairman & managing director of Dish TV, JG (as he is called) was probably the most vociferous amongst them, after eldest brother Zee TV chairman and MP Subhash Chandra, in the past. Like a pugilist, he had a wide array of punches – the uppercut, the jab, the cross, and even the hook. And he used them in good measure in the corporate world, weighing his gloves with lead.
He was known not to mince his words; he would speak straight from his heart. On most occasions, they rang true. Hence, they were harsh and would land where it hurt his opponents.
However, JG has been relatively quiet for a large part over the past half a decade. Almost reticent to a ‘T,’ he shied away from making any major public pronouncements to the media or appearing in any industry conferences. He left the speaking to professionals in his company or his elder brother or the next generation Punit and Amit Goenka.
He, for a long time has smarted and yelped that the DTH sector has been overburdened in terms of entertainment taxes, royalties to government, and of course on content costs that it forks out to broadcasters. His belief has been that the DTH sector has been paying a premium to TV channels and in the process has subsidized cable TV sector costs for content, and now the OTT platforms, which are getting it for very low cost or free.
He should know as Dish TV is also the oldest DTH operator in India and has gone the whole route of high capex, customer acquisition, and operating costs, negative cash flows, and a bleeding bottomline. Finally, after more than a decade of operations it attained profitability a couple of years ago.
A pioneer, JG had a great hand to play in the setting up the MSO Alliance, a lobby body of multi-system operators or the large cable networks in the early 2000s. Then, around three years back, he attempted to bring together several distribution platforms to form a content aggregation company to negotiate carriage deals with large broadcasters. It made sense on paper – might would definitely bring clout, and help the cabal hammer down prices that networks such as Star India, Sony Pictures levy was charging them. But bringing together fiercely competitive groups with vested interests was an idea bound to fail right from the get-go. And hence the plan had to be aborted. Finally, he set up a venture called Comnet but with the combine subsrciber base of Siti Networks and Dish TV.
Even then JG harboured the hope that others would join the combine. And he continued to bristle about the high costs of content and was waiting, watching, keeping his eyes open for any chance to turn things in DishTV’s favour. He had been working hard to make the DTH operator cash positive as well as bottom line positive. And lower content costs by growing scale could aid him in that attempt. Quite a change for a man who was president of the broadcast industry body the Indian Broadcasting Foundation for four years or terms.
All along he was planning to make Dish TV even bigger. It was already India’s largest DTH operator. But that was not enough for him. He was looking at more than organic growth.
The opportunity came from unexpected quarters, rival DTH venture, the fast growing Videocon d2h’s promoters had run into a spot of bother thanks to the overleveraging they had resorted at the parent group Videocon which is a consumer electronics major and had diversified into oil and gas, real estate, and other ventures.
Of course, there was a relationship too for the past decade or so, with the two entrepreneurial families – the Dhoots and the Goels – having a connection through marriage.
JG and his team quickly evaluated what was on offer and the two groups had the media guessing what would follow next. News reports incorrectly speculated that Dish was acquiring Videocond2h. Goel and the Dhoots instead went in for a merger, surprising many.
The duo’s decision created the largest satellite TV delivering platform in India. And along with Siti Networks made the Essel Group, arguably the third largest TV distribution firm in the world, courtesy the 38-39 million subs they jointly control.
The joint venture is expected to see the light of day anytime now following all government, exchanges, and regulatory clearances. But it has resulted in the two families having equal say in managing it. However, Dish TV has the option to either buy a substantial chunk over time from Videocon or the market. With the scale that the Essel group has got now, broadcasters will have to be ready for a bloody battle when content contract re-negotiation comes up next with Dish TV Videocon d2h.
JG sounded the clarion call of what is going to come up next, just last week. Clearly at his aggressive best, now that the major part of the joint venture’s regulatory and government permissions are out of the way, he fired out a bunch of letters to the government, regulators and the media. They were meant to throw a cat amongst the pigeons.
One of them stated that all the ministries and the Board of Control for Cricket in India had better wake up and not award the telecast rights of world cricket’s most highly valued property, the Indian Premier League to Star India, something which the latter so desperately needs.
He warned that Star has too many sports telecast rights with it ( almost 70 per cent of cricket’s recach – a game that is a religion in India). If and when the IPL rights are awarded to Star, then it would tantamount to a painful monopoly (more than 85 per cent reach and 93 per cent of the ad revenue on sports channels). There is no way that so much power should be allowed to be concentrated in one group, he reasoned.
He expressed that Star does not even care about public interest, pointing to its litigation with Doordarshan on cricket telecast feed sharing. The Supreme Court recently ordered the pubcaster to make the cricket feed available only on its free to air terrestrial network, and not on cable TV or any other satellite TV platforms.
He informed all the powers-that-be in his letter that there are clear indications that Star India wants to rule India’s pay TV market and will most likely take the charges it levies on pay TV distributors for its channels northwards, much higher than those recommended by the Telecom Regulatory Authority of India under its Tariff Order of earlier this year. The fact that Star India and DTH operator Tata Sky (co-owned by the Tatas and Murdoch) have been fighting a battle in Indian courts against the tariff order being implemented are pointers to its intent, he further stated.
The order, which was to be implemented more than six months back , has been kept on hold, pending a decision from the Chennai High Court.
Star India cannot be awarded the IPL telecast rights, he reiterated as higher channel rates would force TV distribution platforms to up subscription rates for their customers in keeping with what is being charged to them. This in turn would end up being anti-consumer, JG explained in the letter.
He went to the extent of saying that the power equation was already lopsided even when Sony Pictures Networks India had the rights to the IPL (over the last decade) and overseas cricket matches that India plays in some countries. (The Essel group earlier this year exited the sports telecast business by selling its Ten Sports brand and TV channels to SPNI).
That JG is firing on all cylinders became evident very soon. He approached the courts seeking to disallow Star India from renaming its channel Star Bharat. The courts disallowed his plea.
No one knows if this is the last of the letters and litigation from JG’s office chambers.
For old timers, however, this in vintage JG lobbying at his best. And it is reminiscent of when he had sent letters to almost every member of parliament in the late nineties and early 2000 stating that ISKYB (Murdoch’s fully owned DTH venture then) should not be allowed to operate in India as it would be anti-national from the security front.
He bested Murdoch at that time as Star (or News Television India as it was called then) was not given a licence and Murdoch had to jettison his DTH plans until he found a stronger and more acceptable partner in the Tatas.
Will his efforts yield results this time around too?
We will know soon when the winning IPL bids are announced.
Also Read:
Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)
Dish TV shoots off letter to IBF; alleges discrimination by b’casters, OTT platforms
TDSAT ‘no’ to stay Star Bharat launch, DPO payments subject to adjudication
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
