Broadband
Coming soon on broadband: movies on demand
MUMBAI: Movie acquisition for broadband content has started. At least two major deals have been struck recently.
Time Magnetics (India) Pvt Ltd and Ultra Distributors Pvt Ltd. have sold cable TV and video-on-demand (VoD) rights for a chunk of their movies at an undisclosed price. “This is the first time that we are selling VoD rights. It is a promising area as broadband players have major plans lined up,” says Time Magnetics promoter Dhiraj Shah.
Time Magnetics has sold five-year rights for 78 movies to Netizen Rajasthan Pvt Ltd while Ultra has parted with over 100 titles including Ashoka and Phir Bhi Dil Hai Hindustani. “We signed the deal with Netizen a week ago. Negotiations were on for over three months,” says Shah.
Ultra Distributors managing director Sushil Agarwal also admitted that the company has sold cable TV and video-on-demand rights for over 100 movies. “It is a mixture of old and new movies including those of Shahrukh Khan, Aamir Khan and Amitabh Bachchan. Negotiations are on for more movies,” he says. He, however, declined to name the company which purchased the cable TV and VoD rights.
Market sources say the movies from Time and Ultra are being bought on behalf of Reliance Infocomm. However, no confirmation was available. Indiantelevision.com, on Friday e-mailed a detailed questionnaire to Reliance Infocomm, but did not get any response from the company. Reliance has ambitious broadband plans including offering movie content on their VoD service, but is yet to spell out a detailed game plan.
Most of the broadband players are looking more at a revenue share than an acquisition model. But content providers are only interested in an outright purchase model. “We do not know how many homes will want VoD. It is very difficult for us to estimate our revenue inflows. We are comfortable selling our rights,” says Shah.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
