GECs
Comedy power to buttress Zee’s 8 pm
MUMBAI: Zee seems all set to tickle that funny bone. The next big launch to buttress the line-up is Sanjay Chhel Telefilms Pvt Ltd’s Hum Sab Baraati, which will launch on 4 April 2004.
Zee’s latest sitcom, airing Sunday-Wednesday at 8 pm, is a light and frothy sitcom with ‘a touch of a soap opera’ revolving around a family of wedding planners.
A quirky look at marriages in India- complete with the sangeet- mehndi- shaadi- bidaai (wedding specials-wedding-farewell) routines, never-ending dahej (dowry) problems- Sanjay Chhel’s maiden television venture has its heart in right place.
Launched at a media meet in Juhu Hotel organised by the production house, the event started unsually late, but the opulence had to be seen. The host Chhel had hired a music band, palmists, mehendiwalli, flower sellers, all that and more in addition to the overflowing bar.
Speaking about the venture Chhel said, “Every story will be split into either two or four episodes. It’s a feel good comedy with integrally woven songs and dances.” In addition to the dialogues, Chhel has also penned songs for the show.
What did strike the eye at the event was actor Delnaz Paul’s optimism. She said that Hum Sab Baraati Hai would be as big as her last release, Karan Johar’s blockbuster Kal Ho Na Ho!
Starring Dinyar Contractor, Tiku Talsania, Bhavna Balsaver, Dilip Joshi, Sulbha Arya and Raju Kher, besides Paul, in main roles, the show has been commissioned by Zee for a year.
In a release issued by Zee, Zee Telefilms president Sunil Khanna was quoted saying, “Hum Sab Baraati has all the ingredients of being a successful comedy show. Keeping in mind the multi-combination of the audiences we cater to, we plan to very carefully built and expertise on multi-genre programming. Hum Sab Baraati is filled with spicy characters, which are interconnected with each other, and they create lot of possibilities for a hilarious comedy to tickles the ribs to no end. Join us with the Baraati parivar and keep smiling always.
However, quite a few goof-up were noticed in the dialogues. Something that is definitely not expected from veteran television script-writer Chhel.
According to Chhel, the road to its telecast has been easy. “I spoke to other channels as well about this show, but somehow thought that Zee TV was the least interfering of all.”
Present at the meet was also BAG Films films division head Mejoo Khan and actor Rajiv Paul escorting his wife Delnaz. In addition to Hum Sab Baarati, Zee will also be premiering next edition of 64 Panne on the same day at 8:00 pmLavanya , starring Shilpa Saklani, Rohit Bakshi and Gaurav Chopra is journey of a young adolescent girl to a matured woman completely in control of a situation.
Speaking about Lavanya Khanna said, “Lavanya is another feather to our popular slot, 64 Panne, the prime time band which has offered captivating heart tugging stories like Dil NA Jaane Kyun, Mansha and Aandhi, which has captured tremendous response from viewers. Lavanya portrays a riveting saga of the protagonist caught between a non-committed love and fulfilling the wishes of her parents. Lavanya also exhibits the thinking of an independent woman from the new generation who is looking forward to her Mr. Right, who will get into terms with the new paradigm.”
The show is jointly produced by Rajiv Mehta’s Dream Team Software and Moving Pictures Company.
Lets see if April launches bring any luck to Zee’s flagship Hindi entertainment channel.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
