Applications
Combonation announces its new app
Mumbai: Combonation, India’s premier combo deal destination, is pleased to announce the official release of its much-awaited mobile application. The platform offers users a one-stop shop for carefully curated combo deals across a wide variety of product categories, revolutionising the e-commerce scene.
Offering a wide range of products, including gift packages, home decor, wellness and health products, beauty and baby care items, Combonation’s e-commerce platform stands out. The platform’s unique value proposition is its ability to allow users to seamlessly mix and match products, allowing them to create combo deals that suit their preferences.
Combonation’s partnerships with well-known brands, such as Ajmal, Beardo, The Body Shop, Wildcraft, Coloressence, and many more, are among its main selling points. Through its partnerships with these reputable names, Combonation guarantees that customers will have access to premium products from reliable brands, along with the added bonus of exclusive bundles and competitive discounts.
Combonation co-founder and CEO Pooja Sodhi stated, “Our vision has always been to redefine the way consumers shop, offering a diverse range of products that can be bundled together to create unique and cost-effective deals. We hope to enhance the shopping experience by offering users the ability to find and personalise combo deals that meet their unique requirements through our easy-to-use app.”
To commemorate the app’s launch, Combonation is providing an exclusive incentive for new users. Users who register for the app will receive a special sign-up bonus of 10% off their first order. This limited-time offer is Combonation’s way of thanking early adopters and welcoming them to the exciting world of personalized combo deals.
Key features of the Combonation app:
Extensive product range: Discover a diverse range of products from various categories.
Brand collaborations: Get access to merchandise from reputable brands for a reliable online buying experience.
Customised combo offers: Assemble products in different combinations to make customized combo offers.
Competitive discounts: Take advantage of eye-catching savings and premium packages.
User-friendly interface: For a hassle-free shopping experience, navigate the app with ease.
Combonation invites users to download the app and experience the future of combo deal shopping. The app is available for download on iOS and Android, and more information can be found on the official Combonation website.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
