GECs
COLORS Tamil brings celestial wedding of Madurai Meenakshi to homes
MUMBAI: On the occasion of the celestial wedding of Goddess Meenakshi Amman with Lord Sundareswara, COLORS Tamil will exclusively telecast the glorious ceremony held at Madurai, Tamil Nadu for its discerning viewers. COLORS Tamil will air the complete ceremony of Meenakshi Thirukalyanam on Monday, 4 May, 2020, 9 am onwards.
The celestial wedding is a part of the two-week-long Chithirai Festival in Madurai. The Chithirai Festival and more specifically the celestial wedding of the god and goddesst that takes place in a grand manner inside the temple is known to attract lakhs of devotees from across the world. Considering the ongoing lockdown with restrictions on devotees to visit the Madurai Meenakshi Temple, COLORS Tamil has made arrangements to telecast the ceremony and give devotees and viewers a ringside view of the complete celebration on their television screens.
Anup Chandrasekharan, business head of COLORS Tamil, said: "COLORS Tamil has always been a symbol of optimism and celebrations. Since the lockdown, we have been making constant efforts to ensure that our viewers stay entertained while staying connected with us. The auspicious ceremony of Meenakshi Thirukalyanam draws in lakh of devotees from around the globe who, unfortunately, will not be able to attend it this year. While we are committed to entertaining our discerning audience with innovative and differentiated content, we feel the onus rests upon us to ensure that our viewers are not missing out on this very important cultural event. The telecast of this auspicious ceremony further strengthens our commitment to our viewers. We are hopeful that this divine experience will add a spark of positivity for our viewers during this lockdown.”
COLORS Tamil is available on all leading cable networks and all DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
