Comedy
COLORS serves up laughter at dinner time with ‘Laughter Chefs Unlimited Entertainment’
Mumbai: Lijiye entertainment ka swaad, dinner ke saath…The table is set for everyone to satiate their hunger for entertainment! COLORS dishes out one-of-a-kind entertainment show ‘Laughter Chefs Unlimited Entertainment’ that brings together your favourite celebrities in an unusual cooking set up creating situational comedy. Thirteen of the biggest entertainers and amateur chefs are about to stir up a storm of laughter, serving up food alongside hilarious stories with their interpersonal banter and relations. With improper measurements, questionable ingredient substitutions, and many other mishaps, this mixture of kitchen newbies promises to serve up a laughter riot. This unusual kitchen set up will be graced by fan-favourite celebrities such as Krushna Abhishek – Kashmera Shah, Vicky Jain – Ankita Lokhande, Rahul Vaidya – Aly Goni, Reem Sameer Shaikh – Jannat Zubair, Karan Kundrra – Arjun Bijlani, and Sudesh Lehri – Nia Sharma. The queen of comedy, Bharti Singh will be hosting this spectacle and Celebrity Chef Coach Harpal Singh Sokhi will lend his expertise through the kitchen chaos and rate each dish prepared by laughter chefs. Produced by Optimystix, ‘Laughter Chefs Unlimited Entertainment’ powered by Rajdhani Besan, Special Partner Vim Liquid, premieres on the 1st June and will air every Saturday and Sunday at 9:30pm only on COLORS.
COLORS spokesperson said, “We at COLORS are excited to have the honour of laying out a diverse menu of entertainment that caters to every palate. With Laughter Chefs Unlimited Entertainment, we’re cooking up a veritable entertainment feast for our viewers. The essence of the show lies in its ability to unify people through the universal language of entertainment regardless of age, background, or taste preferences. The endeavour is for the show to bring the families together for the perfect weekend ‘dinner-tainment’.”
Optimystix Entertainment Pvt. Ltd, founding chairman and MD Vipul Shah said, “Continuing our long-standing association with COLORS, we’re thrilled to offer this unique brand of entertainment, where our favourite stars trade their usual roles for chef’s hats and aprons. Our show Laughter Chefs Unlimited Entertainment is our latest concoction, juicing together the chaos of the kitchen with the hilarity of comedy. We hope that the viewers enjoy this culinary-comedy journey.”
Host Bharti Singh said, “I’m thrilled to be hosting Laughter Chefs Unlimited Entertainment infusing it with the tadka of my sense of humour to this show, ensuring that audiences are on a steady diet of non-stop entertainment. This show guarantees entertainment for all age groups, bringing together members of the family at dinner time. Get ready to laugh your heart out – bhar bhar ke entertainment parosne ki zimmedaari ab humari hain.”
Celebrity Chef coach Harpal Singh Sokhi said, “As the Celebrity Chef Coach on Laughter Chefs Unlimited Entertainment, I’ll be tasked with guiding the amateur chefs through the treacherous ways of the kitchen. Expect bizarre ingredient combinations and dishes that would make even the bravest food critic run for the hills. As I try to impart my culinary wisdom, I’ll be donning my critic’s hat to rate their questionable creations and show my comic side along with my cooking skills. I can’t wait to see what kind of surprises these chefs have in store for us.”
COLORS’ ‘Laughter Chefs Unlimited Entertainment’ powered by Rajdhani Besan, Special Partner Vim Liquid, premiering on the 1st June at 9:30pm and thereafter every Saturday and Sunday only on COLORS!
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
