GECs
Colors opens ‘Bigg Boss’ Season 10 doors for viewers to participate
MUMBAI: Even as the ninth season of one of the most controversial reality shows on Indian television – Bigg Boss – is waiting to crown its winner this weekend, the next season of the show has opened its doors to the public as contestants in the house for the first time ever.
For nine seasons in a row, Bigg Boss has housed celebrities of all sorts – from the hugely popular ones to the lesser known ones. Now for the first time, in the tenth season, Colors will fulfil aspirations of a few people, who will get an opportunity to taste the life of a Bigg Boss contestant, staying in confinement for over 100 days along with other popular celebrities and have a go at walking away with name, fame and prize money!
Commenting on this game changing proposition, Colors CEO Raj Nayak said, “Bigg Boss as a show is like a study in human psychology. One can learn so much about human behaviour through the actions of the housemates in a given situation. As we take on this interesting content innovation, we look forward to receiving some interesting entries from our increasing viewer base. We will be scouting for some great contestants in the months to come. You could be a doctor, engineer, lawyer, teacher, preacher, banker, entrepreneur, home-maker, taxi-driver, coolie, from any domain, any socio-economic background, have any caliber, if you think you are an entertainer, then this is the break that you have been looking for.”
He further elaborated, “Every year we receive thousands of emails, SMS-texts, enquiring about ways to enter the show. Finally, the day has arrived. Hope the fans and avid viewers make full use of this opening.”
As the channel gears up for the casting, the call for entries will start now for all enthusiasts. Interested participants can upload their videos at – www.colorstv.com/biggbossentry.
The three-minute video should showcase a trait of the participant that will make them eligible for Bigg Boss. The entries will open on 23 January and will be accepted until 31 May, 2016. The audition and the shortlisting process will start thereafter.
The channel is also planning a promotional blitzkrieg to excite the masses to partake in this. The campaign will include on-air promos, radio promotions and outdoor. The Colors team will go to the length and breadth of the country in search of the most eligible contenders for the show.
Viewers will be able to see the on-air integration of this announcement in Bigg Boss Season 9’s grand finale at 9 pm on Colors.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
