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Colors Marathi promotes new show with ‘Project KYC- Know Your Child’ study
Mumbai: Marathi entertainment channel Colors Marathi recently added a new show “Aai – Mayecha Kawach” to its content repertoire. As an extension of its marketing activity for the show, the channel conducted a research called ‘Project KYC- Know Your Child’ in Maharashtra and different metro and non-metro pockets including Mumbai, Pune, Akola, Kolhapur, Solapur, Mumbai, and Thane region.
The show depicts the relationship between a single mother and her daughter, and their journey of getting to know each other. Conducted by Sixth Sense Global, the research provides a comprehensive overview of the Maharashtrian parent-child relationship. With its in-depth analysis of parameters such as parent-child trust, communication and financial needs, it will serve as a guide for marketers and custodians alike, said the channel in a statement.
The study was conducted across regions to understand the behavioral pattern of different demographics- boys vs girls, metro vs non-metro, and below 18 vs above.
“2021 is a year which changed many things on the personal and professional front of many people, and this has also led to many changes in relationships. This research will help us add value on the creative front,” said Colors Marathi business head Aniket Joshi. “Parent and teen relations are ever-changing, and this research will help in the long run for show messaging and will help the brand to develop strong bonding with audience.”
“We all know one of the purest bonds in this universe is that of a mother-child. However, in today’s world, we see that this bond is rapidly changing, whether it is between a mother and a son or a mother and a daughter. This shift can be attributed to a variety of factors in our society. As a parent or a child, we never noticed this problem or what is missing in the relationship,” stated Colors Marathi programming head Viraj Raje. “To study this most important aspect of the parent-child relationship, Colors Marathi conducted a KYC study across Maharashtra for the first time. It will also help us on the creative front.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
