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Colors Marathi plans high-decibel campaign for IMFFA 2015 telecast
MUMBAI: Colors Marathi is prepping up to air the International Marathi Film Festival Awards (IMFFA) 2015 in mid-December and will be backing it with a high-decibel promotional campaign across platforms.
The awards were held from 25 October – 1 November on the Norwegian Epic Cruise in the Mediterranean high seas. The seven-day extravaganza celebrated Marathi films and television and kicked off from Barcelona (Spain) via Naples, Rome, Florence, and Cannes amidst the Mediterranean high seas.
The high octane awards will be escalated through a strong marketing plan targeted at entire Maharashtra. Marketing of the awards will be done using mass media platforms like TV, outdoor, print, radio and digital.
For the telecast of the awards on television, Colors Marathi is also planning to execute a high blare TV plan across top news and music channels. Along with that, a radio plan across top radio stations to build reach and frequency as well as an OOH plan covering Mumbai, Pune and ROM markets have been chalked out.
A combination of on-ground media platforms like hoardings and tactical media like bus shelters, station boards and bus panels will be leveraged to drive viewership. This will be further amplified by launch day ads in leading print to achieve impact and widespread reach.
On the digital ground, paid and organic campaigns across Facebook, YouTube and mobile will add to the high decibel marketing campaign for IMFFA 2015. It will be followed by a symposium on the road map for Marathi entertainment with an elite panel of veteran’s Marathi film stalwarts.
Head of Colors Marathi Anuj Poddar said, “Colors Marathi has been committed to bringing the best of entertainment and visual extravaganzas to its viewers thus elevating their viewing experience. It is with this endeavour that together with IMFFA, we curated a property of unmatched scale and grandeur, setting new benchmarks of entertainment. The celebrations have just begun and will continue into the most extravagant chapter of the Marathi film and television industry.”
International Marathi Film Festival Awards CEO Chidambar Rege added, “IMFFA transcends beyond regular awards with performances, and has gone on to represent the unified voice of the Marathi film and television industry. We are sure that IMFFA 2015 that will be telecast on Colors Marathi will once again take Marathi entertainment to new highs.”
The IMFFA 2015 were audited by Ernst & Young.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
