GECs
Colors Marathi launches three shows during afternoon time band
Mumbai: Colors Marathi announced the introduction of three new shows to its programming line-up in the afternoon time band starting from 27 June. The channel will telecast the show Padmavati at 12 pm followed by Geeta at 12.30 pm. It will also telecast a cookery show called Lajjat Maharashtrachi between 2.30 pm to 3.30 pm.
Lajjat Maharashtrachi which will be hosted by Varun Inamdar, mentor-guest chef on Master Chef India. This show will bring together different cuisines to the new culinary world for the masses. It will feature guests including celebrities and food bloggers.
“This is the first time we are introducing the afternoon slot in our channel,” said Colors Marathi business head Aniket Joshi. “The afternoon band is the me time for many viewers and we believe that introducing this shows are the best method to make further inroads into our viewers’ homes. We are glad that we are bringing best of content from our network channel in our own language and we only hope that the audience will love the stories.”
“Our goal is to make compelling content available to consumers across all parts of the day,” said Colors Marathi programming head Viraj Raje. “There is a sizeable television viewing audience in the afternoon. Our aim is to present the audience with a gamut of shows portraying various emotions. In the afternoon, usually most of the woman in the family retire and have few moments to herself and the cookery show is a perfect one for them. We hope that the shows with their varied backgrounds will be liked by the audience and they will develop a habit of watching in the afternoon through this shows.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
