GECs
Colors launches video campaign featuring lead artists in association with Goonj
MUMBAI: Colors has launched a video campaign featuring its lead artists in association with Goonj. Through the heartening rendition of the song Hum Honge Kamayab (We shall overcome) that has eternally been our source of inspiration, actors of the channel's popular shows Choti Sarrdaarni, Naagin..Bhagya Is Zehreela Khel, Vidya, Pavitra Bhagya, Shakti.. Astitva Ke Ehsaas Kii, Shubharambh, Barrister Babu and Naati Pinky motivate us to not lose hope and urge everyone to help and contribute for the betterment of the ones in need.
Viacom18 Hindi mass entertainment chief content officer Manisha Sharma said, "The lockdown has impacted us in a big way and brought our lives to a halt. We all are eagerly waiting for the day when everything gets back to normal and the hope to witness it is unceasing. The song ‘Hum Honge Kamayab’ echoes all our sentiments right now and instills a sense of positivity. The video is our endeavor to remind the viewers that we are in this together. While we might be going through tough times, the future will be bright and we will break the chain to come out of it stronger and braver."
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
