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Colors Kannada gets innovative to market Bigg Boss Kannada-9
Mumbai: Colors Kannada is getting one step closer to its audiences with standout marketing innovations and initiatives for the ninth season of Bigg Boss Kannada.
Colors Kannada has adopted the ‘Hello BIGG BOSS Multiplex innovation’ that aims to convey messaging on Bigg Boss Kannada in two senses: visual and audible, to audiences on about 290 screens across the state.
This innovation will involve both audio-messaging in Bigg Boss voice and the host Kiccha Sudeep featuring on-screen giving out an experience of the Bigg Boss house to all its audiences. This unique innovation will enthral theatre audiences across the state from 23 September 2022, a day before the Bigg Boss Kannada 9 grand premier, to 30 September 2022 for seven days.
In another innovation as part of its marketing strategy on BBK 9, Colors Kannada will also activate mall promotions at Global Malls in Bengaluru where about two lakh plus audiences will watch the live streaming of Bigg Boss on 24 September 2022 where even former contestants from Bigg Boss Kannada OTT and lead artists from fiction shows of Colors Kannada will join the audiences.
Along with this, Colors Kannada will be reaching out to its audiences through a French window ad on BBK9 with Vijaya Karnataka that will engage its readers to guess the fresh contestants participating in the ninth instalment of Bigg Boss Kannada.
Presented by Colors Kannada, Bigg Boss Kannada 9 is powered by Nippon Paint, Freedom Refined Sunflower Oil, Finolex Pipes. A23, Levista Instant Coffee, and Haier Bottom Mounted Refrigerator are the special partners and the health partner is Amruth Noni.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
