GECs
Colors’ ‘Jhalak Reloaded’ gets social with Facebook Van
MUMBAI: Dance reality show Jhalak Dikhla Jaa Reloaded on Colors is making waves not just with the TV audience but with netizens as well. Powered by its star studded ensemble of judges such as Shahid Kapoor, Karan Johar, Ganesh Hegde and Lauren Gottlieb, and an equally strong line-up of celebrity contestants, the show is also upping its social media game with a first of its kind Facebook integration known as the Facebook van.
Staying true to its ‘Reloaded’ concept, the show has already revamped its format by adding exciting and interactive components such as ‘Spotlight’ and ‘Insta-call.’ Adding to the 360 degree marketing campaign across multiple platforms to capitalize on its digital presence, Jhalak Reloaded recently teamed up with Facebook for a special interaction with the contestants.
The Facebook Van, a mobile vehicle introduced to the show on Friday was customized with elements from this season of Jhalak Reloaded. This innovative Facebook Van gave fans a chance to interact with their favorite celebrity contestants through giant TV screen. The interaction included Rapid Fire questions, live Q&A, interviews and fun interactive videos.
Colors Jhalak Dikhhla Jaa marketing head Sapangeet Rajwant said, “With Jhalak Dikhhla Jaa’s reloaded look, we wanted a fresher digital presence. The Facebook Van has been a great tool to garner the attention of the fans online. The van will play an active role in bridging the gap between the audiences and the contestants. This initiative will surely make the contestants more accessible to the audience.”
With the Facebook Van, Jhalak Dikhhla Jaa Reloaded has paved a new way to build a strong footing in the digital world with the use of a unique on-ground medium.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
