GECs
Colors extending weekend prime time with Mahakaali from 22 July
MUMBAI: Revered as the divine mother, feared as the dark and ultimate destroyer; a serene wife or an angry, uncontrollable force? What led to Goddess Parvati taking on the ferocious avatar of Maa Kaali?
Committed to championing and propagating content highlighting tenacious women, Colors launches Mahakaali: Anth Hi Aarambh Hai. Extending the weekend prime time slot, the show traces the epic story of Goddess Parvati’s metamorphosis into Maa Kaali, a fierce shakti who is misconstrued as an all-consuming destroyer.
Featuring actors Pooja Sharma and Sourabh Raaj Jain in lead roles of Kaali and Shiva, Mahakaali: Anth Hi Aarambh Hai will delve into the pages of Indian mythology to reveal what makes Maa Kaali untameable and limitless. Produced by Siddharth Kumar Tewary’s Swastik Productions, this mytho-drama will premiere on 22 July 2017 and air every Saturday and Sunday at 7:00 PM on Colors.
To promote Mahakaali: Anth Hi Aarambh Hai, Colors has devised an extensive integrated marketing and digital plan involving different mediums such as print, television, cinema, radio, OOH, etc. The channel has also planned a series of ATL and BTL promotional activities to create a top-of-mind recall amongst target audiences.
Speaking about this new offering, Manisha Sharma, Programming Head – Colors said, “Now, with a show like Mahakaali, we are extending the weekend primetime to depict the story of Indian mythology’s most feared and revered Goddess. We at Colors pride ourselves in great storytelling. Today’s Indian woman is fierce and unstoppable, but she doesn’t realise her own power and potential unless faced with adversity. Mahakaali’s story is our attempt to inspire women to know their true worth.”
A tale of self-realisation tracing the circle of justice, Mahakaali: Anth Hi Aarambh Hai focuses on bringing evil to its rightful end, to make way for righteousness and positivity. Starting with the furore that converts the demure Goddess Parvati into the aggressive Maa Kaali, the show will capture the many struggles that Parvati (essayed by Pooja Sharma) will experience as she accepts her fate as the merciless Maa Kaali and her other 10 devi avatars called, Dasham-Mahavidya. And, helping her along this journey will be her husband, Mahadev (played by Sourabh Raaj Jain). In his Shankar avatar, he will be Parvati’s biggest support system and guide as she discovers her destiny as the Aadi Para Shakti which makes her even more superior than the Holy Trinity of Brahma, Vishnu and Mahadev.
Tewary said, “Bringing alive the mystic imagery of Maa Kaali for the television viewers is no ordinary feat. Goddess Kaali has a deep purpose which is often overlooked and scarcely understood. We have worked tirelessly in creating a magnificent canvas which does justice to her ferocity and underlines the core reason of why she came into existence and how is it relevant to the viewers today. We are utilizing high-end VFX and prosthetics to highlight the fantastical element in the story, in keeping with the mythological era. Intense research has led us to the ideal depiction on-screen, and we hope that the viewers like Mahakaali as much as they have supported Karmphal Data Shani.”
Along with Pooja Sharma and Sourabh Raaj Jain, Mahakaali: Anth Hi Aarambh Hai will feature a stellar cast including actors Falaq Naaz as Goddess Saraswati, Nikita Sharma as Goddess Laxmi, Akash Kumar as Lord Brahma, Gagan Kang as Lord Indra, Abhaas Mehta as Shumbh, Danish Akhtar as Nishumbh, and Arjit Lavania as Nandi amongst many others.
GECs
Sahara One reports financial results, notes director exit and business realignment
Muted revenues, steady expenses and strategic adjustments shape company’s current phase
MUMBAI: In a tale where the sands seem to be slipping faster than they can be gathered, Sahara One Media and Entertainment Limited has reported another quarter of wafer-thin income and widening losses, even as a boardroom exit adds to the unease.
The company informed the Bombay Stock Exchange that its board, in a meeting held on April 4, approved its unaudited financial results for the quarter ended September 30, 2025. The numbers paint a stark picture. Total income for the quarter stood at just Rs 0.13 lakh, unchanged sequentially and sharply down from Rs 0.26 lakh a year earlier.
Losses, meanwhile, deepened. The company posted a net loss of Rs 24.16 lakh for the quarter, compared to Rs 18.81 lakh in the June quarter and Rs 39.69 lakh in the same period last year. For the six months ended September 2025, the cumulative loss stood at Rs 39.69 lakh, while the full-year loss for FY25 was reported at Rs 60.72 lakh.
Expenses continued to outweigh income by a wide margin. Total expenses for the quarter came in at Rs 24.30 lakh, led by employee benefit costs of Rs 6.51 lakh and other expenses of Rs 17.78 lakh. Earnings per share remained in the red at Rs (0.11) for the quarter.
The balance sheet reflects a company with significant assets on paper but limited operational momentum. Total assets stood at Rs 23,065.57 lakh as of September 30, 2025, broadly unchanged from March 2025. Equity share capital remained steady at Rs 2,152.50 lakh, while total equity was reported at Rs 18,004.85 lakh.
Cash and cash equivalents saw a modest uptick to Rs 6.75 lakh from Rs 4.68 lakh earlier, supported by a positive operating cash flow of Rs 180.01 lakh for the period.
Yet, beneath these numbers lies a more complex narrative. The company’s auditors flagged their inability to obtain sufficient evidence to form a conclusion on the financial statements, citing lack of access to records. They also raised concerns over the company’s ability to continue as a going concern, pointing to insufficient funds, delayed recoveries, and stalled content investments.
Adding to the governance overhang, the company disclosed that Rana Zia has resigned as whole-time director, effective October 16, 2025, citing other professional commitments. The resignation, noted and accepted by the board, also brings an end to her role across company committees.
Regulatory pressures continue to loom large. The Securities and Exchange Board of India has already initiated penal actions for non-compliance with listing norms, with trading in the company’s shares remaining suspended. There is also a risk of promoter demat accounts being frozen.
Legacy legal issues remain unresolved. A substantial deposit of Rs 694,027.88 thousand linked to the long-running OFCD dispute involving Sahara group entities is still under the purview of the Supreme Court of India. Restrictions on asset disposal continue to weigh on the company’s financial flexibility.
Operationally, challenges persist across multiple fronts. Advances worth Rs 1,92,916 thousand given for film content remain stuck, with delays in project completion and uncertain recoverability. The company’s YouTube channel, despite being operational, has generated no revenue for over three years due to compliance lapses. In a further twist, management has indicated that revenues may have been fraudulently diverted through unauthorised changes to its AdSense account, with a police complaint in the works.
There are also missed revenue opportunities. Television content rights continue to be used by a related party despite the expiry of the licence agreement, with fresh negotiations still underway.
For now, Sahara One Media and Entertainment Limited appears caught between legacy disputes and present-day operational hurdles. As losses linger and governance questions mount, the road to recovery looks less like a sprint and more like a slow trudge through shifting sands.
